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  • 1.
    Styvén, Maria Ek
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Mariani, Marcello M.
    Department of Leadership, Organisation and Behaviour, Henley Business School, Unirsity of Reading, Reading, UK.
    Understanding the intention to buy secondhand clothing on sharing economy platforms: The influence of sustainability, distance from the consumption system, and economic motivations2020Inngår i: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 37, nr 5, s. 724-739Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Sharing economy (SE) platforms are increasingly providing an effective means of connecting providers and users of secondhand goods. While media seem to emphasize that the trend of selling/buying secondhand has been growing due to the consolidation and development of peer‐to‐peer (P2P) sharing platforms, a comprehensive identification of the antecedents of buying secondhand on SE platforms is virtually missing. This study addresses this gap by (a) identifying different sets of motivations and attitudes leading consumers to adopt SE platforms for secondhand buying and (b) testing a model on a sample of UK consumers in the context of P2P sharing platforms for secondhand clothing. This study reveals that there are three major antecedents of consumers' attitude towards buying secondhand clothes on P2P–SE platforms: perceived sustainability, economic motivations, and taking a distance from the consumption system. Perceived sustainability and economic motivations influence positively attitude toward buying secondhand, as well as motivations in the form of distance from the consumption system. Attitude toward buying secondhand is positively influenced also by distance from the system and, in turn, has a strong positive influence on behavioral intention to buy secondhand clothes. Moreover, past experience of buying secondhand online has a positive moderating effect on the relationship between perceived sustainability and distance from the consumption system.

  • 2.
    Strandberg, Carola
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    What’s love got to do with it?: Place brand love and viral videos2020Inngår i: Internet Research, ISSN 1066-2243, Vol. 30, nr 1, s. 23-43Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose

    The purpose of this paper is to explore the role of brand love in place brand communication by incorporating potential antecedents and behavioral outcomes of place brand love in a social media setting.

    Design/methodology/approach

    Data were gathered from 281 residents and visitors of a place through an online survey focusing on a place brand video. Structural equation modeling was employed to examine the research model.

    Findings

    Results show that place brand love has a strong direct relationship with positive word of mouth (WOM), and an indirect effect on intention to share the place brand message. Self-expressiveness of the place brand message also seems to influence place brand love as well as intention to share the message.

    Research limitations/implications

    The role of self-related concepts and brand love to a place has theoretical implications for research in place branding and electronic word of mouth. The study has limitations to its generalizability in terms of cultural aspects and sample representativeness.

    Practical implications

    Place marketers need to successfully reflect the self-concept of key stakeholders in communication messages in order to increase the probability that recipients will engage in positive WOM and share the message.

    Originality/value

    Research on place brand love is scarce and previous studies have focused solely on brand love in connection to tourists. The main contribution of the current study is the exploration of the role of brand love in connection to residents, who are vital co-creators of the place brand.

    Fulltekst (pdf)
    fulltext
  • 3.
    Ek Styvén, Maria
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Näppä, Anna
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    A perfect match?: Effects of employer brand values on attitudes and job pursuit intention2019Inngår i: 14th Global Brand Conference 2019: Startups, Art and Creative Industries: Fresh Perspectives on Brands, Berlin, 2019Konferansepaper (Fagfellevurdert)
  • 4.
    Ek Styvén, Maria
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Benefits and barriers for the use of digital channels among small tourism companies2019Inngår i: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 19, nr 1, s. 27-46Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This study aims to identify and explain perceived benefits and barriers for the use of digital channels by tourism companies in Swedish Lapland. Data were collected through exploratory interviews and an online survey to tourism companies in the region, most of which are small firms. Through factor analysis, we identified four barriers (Financial risk, Time constraints, External environment, and Lack of IT expertise and strategy) and three benefits (Internal efficiency, Marketing and competition, and Financial benefit) connected to the use of digital channels for customer communication. Results suggest that having staff with work time specifically reserved for working with digital channels, rather than trying to manage this alongside other tasks, increases the perceived benefits and decreases barriers related to Information and Communication (ICT) use. Moreover, analysis shows that the most important factors explaining tourism firms’ intentions to use digital channels are the perceived benefits connected to marketing and competition, as well as the perceived financial risk, which works as a barrier. Contrary to expectations, time constraints had a significant positive correlation with the intention to use digital channels. This implies that tourism firms in Swedish Lapland increasingly recognize the necessity of investing time in online communications in order to attract more visitors.

  • 5.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Game on!: Brand relationships in live streaming gaming communities2019Inngår i: 14th Global Brand Conference 2019: Startups, Art and Creative Industries: Fresh Perspectives on Brands, Berlin, 2019Konferansepaper (Fagfellevurdert)
  • 6.
    Strandberg, Carola
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Hultman, Magnus
    University of Leeds, Leeds, UK.
    Places in good graces: The role of emotional connections to a place on word-of-mouth2019Inngår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The role of emotional connections to places has largely been studied with a focus on place visitors. However, while residents are considered integral to the place brand, their perspectives generally have been overlooked. This study aims to increase the understanding of the relationships between place image, self-congruity, place attachment, and positive word-of-mouth among residents and visitors of a place. A conceptual model is advanced from identity and attachment theories. Responses from 654 residents and visitors in two Swedish cities were collected through an online survey, and the conceptual model was tested across the two city samples using structural equation modelling. Findings indicate that affective place image is positively related to positive word-of-mouth and that this relationship is mediated by place attachment for both residents and visitors. The results further show that self-congruity acts as a mediator between affective place image and place attachment for visitors but not for residents.

  • 7.
    Mariani, Marcello M.
    et al.
    Henley Business School, University of Reading.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ayeh, Julian K.
    College of Humanities and Social Sciences, United Arab Emirates University.
    Using Facebook for travel decision-making: An international study of antecedents2019Inngår i: International Journal of Contemporary Hospitality Management, ISSN 0959-6119, E-ISSN 1757-1049, Vol. 31, nr 2, s. 1021-1044Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose

    This paper aims to investigate antecedents of using non-travel-specific social media (specifically Facebook) for travel decision-making before a leisure trip.

    Design/methodology/approach

    Based on an online survey of 426 young travel consumers from Italy and Sweden, this work applies structural equation modeling and multi-group analysis.

    Findings

    The study finds support for most of the conventional TAM-related constructs: perceived usefulness, perceived enjoyment and intention, while ease of use is not found relevant in this context.

    Research limitations/implications

    Results shed light on the antecedents of using non-travel specific social media in two countries. Future research might focus on validating the factors identified and add others that might shape usage in the selected countries. Future studies could further investigate possible differences arising from culture, country of origin and age. The analysis can also be extended to other countries.

    Practical implications

    The analysis might help managers in the hospitality and tourism sector by providing an understanding of the cognitive factors which determine travelers’ decision to use Facebook for trip planning. Thus, managers should get to know these factors in their effort to influence social media in hospitality and tourism settings.

    Originality/value

    The findings offer interesting perspectives on the applicability of conventional models to the context of non-travel-specific social media platforms. The exploration of cross-cultural differences also adds to the extant body of knowledge.

  • 8.
    Näppä, Anna
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Choosing where to live or who to work for?: Exploring the connections between place and employer branding2018Konferansepaper (Fagfellevurdert)
  • 9.
    Strandberg, Carola
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Places in good graces: The mediating role of emotional connections to a place on word-of-mouth2018Konferansepaper (Fagfellevurdert)
  • 10.
    Näppä, Anna
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Should I Stay or Should I Go?: Connections between the Employer Brand and Employees’ Intentions to Stay and Recommend2018Konferansepaper (Annet vitenskapelig)
  • 11.
    Mariani, Marcello
    et al.
    Henley Business School, University of Reading.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Social comparison orientation and frequency: A study on international travel bloggers2018Konferansepaper (Fagfellevurdert)
  • 12.
    Näppä, Anna
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Technology Infusion into the Retail Employer Brand2018Konferansepaper (Fagfellevurdert)
  • 13.
    Styvén, Maria
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Who am I if you can’t see me?: The “self” of young travellers as driver of eWOM in social media2018Inngår i: Journal of Tourism Futures, ISSN 2055-5911, E-ISSN 2055-592X, Vol. 4, nr 1, s. 80-92Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose

    The purpose of this paper is to analyse factors influencing the propensity to share travel experiences in social media during a trip, across a sample of Millennial and Generation Z consumers in three different countries.

    Design/methodology/approach

    An online survey was sent to consumers between 16 and 30 years in Sweden, UK and India. Structural equation modelling and multigroup analysis was conducted to compare results between countries and generations.

    Findings

    Young travellers’ need for uniqueness (NFU) and opinion leadership (OL) with regard to travel tends to increase their propensity to share travel experiences in social media during a trip. Reflected appraisal of self is strongly related to NFU and OL and may therefore indirectly influence the propensity to share. Some differences were found between generations and countries.

    Research limitations/implications

    Future research could consider comparisons between travellers from younger and older generations. The hypotheses formulated in this study could be tested in other countries. Further adaptions or extensions of existing NFU scales to fit in the travel and tourism context are suggested.

    Practical implications

    Millennial and Gen Z consumers will constitute an increasing part of travellers and visitors in the future. Through a better understanding of their behaviour, tourism managers can design strategies to engage them and increase electronic word-of-mouth (eWOM).

    Originality/value

    This study contributes by addressing the lack of research on “self”-related drivers of eWOM in general social media during the trip, and by providing an international perspective through cross-cultural comparisons.

    Fulltekst (pdf)
    fulltext
  • 14.
    Strandberg, Carola
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Näppä, Anna
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    An image worth a thousand words: Dual perspectives of Swedish city brand images2017Konferansepaper (Fagfellevurdert)
  • 15.
    Ek Styvén, Maria
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Strandberg, Carola
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    From Santa Claus to yodeling: International tourists' brand knowledge of Swedish Lapland2017Inngår i: Proceedings of the 12th Global Brand Conference of the Academy of Marketing,School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017, Kalmar: Linnaeus University School of Business and Economics , 2017, s. 413-420Konferansepaper (Fagfellevurdert)
    Fulltekst (pdf)
    Proceedings
  • 16.
    Ek Styvén, Maria
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Strandberg, Carola
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Here, There, and Everywhere: Profiling Multi-Channel Shoppers across Three Product Categories2017Inngår i: EMAC 2017: Leaving footprints, 2017Konferansepaper (Fagfellevurdert)
  • 17.
    Ek Styvén, Maria
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Impulse buying tendencies among online shoppers in Sweden2017Inngår i: Journal of Research in Interactive Marketing, ISSN 2040-7122, Vol. 11, nr 4, s. 416-431Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose: The purpose of this study is to characterize consumers with high impulse buying tendency (IBT) by comparing them with low-IBT consumers in an online shopping context.

    Design/methodology/approach: Data were collected through a postal survey to a random sample of Swedish citizens, resulting in 144 responses, which were analysed statistically.

    Findings: Results indicate that high-IBT consumers, compared to those with low IBT, are on average younger, more likely to be female and more frequent online shoppers with higher levels of trust in the internet. However, they seem more likely than low-IBT consumers to abandon their online shopping carts before completing the purchase, often because of need uncertainty.

    Practical implications: The findings can give retailers a better understanding of consumers with high IBT and thereby increase the possibility to target and communicate with them more effectively. This is an interesting opportunity as both multi-channel shopping and impulse buying behaviour is likely to become even more common in the future.

    Originality/value: The study contributes to the understanding of impulsive consumers, as it addresses the role of situational and socio-demographic attributes of high-IBT consumers compared to low-IBT consumers. The differences in online purchases, intentions to buy fashion online, shopping cart abandonment and trust in the internet suggest that even if IBT is a relatively stable and general personal trait, the tendencies to act on buying impulses may be more context-specific.

  • 18.
    Wallström, Åsa
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Salehi-Sangari, Esmail
    Kungliga tekniska högskolan.
    Kundens kanal(k)val i detaljhandeln: Paradigmskifte i konsumenternas köpbeteenden2017Rapport (Annet (populærvitenskap, debatt, mm))
    Fulltekst (pdf)
    fulltext
  • 19.
    Wallström, Åsa
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Salehi-Sangari, Esmail
    Kungliga tekniska högskolan, KTH.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Styvén, Maria Ek
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Strandberg, Carola
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Managing retail in an omnichannel environment: Consumer behavior, trends, and challenges2017Inngår i: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Stieler, Maximilian, Cham: Springer International Publishing , 2017, s. 243-244Konferansepaper (Fagfellevurdert)
    Abstract [en]

    Retailers are facing major changes, including intensified competition, increased internationalization, and technological advances, which are transforming the competitive landscape at a fast pace. Simultaneously we see an emerging paradigm shift in consumers’ buying behavior. Digital devices such as smartphones and tablets allow consumers to search and shop online, irrespective of time and place and without geographical boundaries. While these devices originally were used mainly for information search, mobile purchases are becoming a natural part of many consumers’ shopping habits.

    Fulltekst (pdf)
    fulltext
  • 20.
    Ek Styvén, Maria
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Näppä, Anna
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Projekt: Attraktiva arbetsgivare: Employer branding i handels- och besöksnäring2017Annet (Annet (populærvitenskap, debatt, mm))
  • 21.
    Ek Styvén, Maria
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Näppä, Anna
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Strandberg, Carola
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Shaping the picture: A holistic view of destination image formation2017Konferansepaper (Annet vitenskapelig)
  • 22.
    Ek Styvén, Maria
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Mariani, Marcello M.
    Henley Business School, University of Reading.
    Travel bloggers' use of Facebook: Empirical evidence from an international study2017Konferansepaper (Annet vitenskapelig)
  • 23.
    Foster, Tim
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Styvén, Maria Ek
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Travel Talk: eWOM Across Multiple Cultures2017Inngår i: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Stieler, Maximilian, Cham: Springer International Publishing , 2017, s. 703-704Konferansepaper (Fagfellevurdert)
    Abstract [en]

    Word-of-mouth (WOM) communication is considered the most important, informal means of communication between consumers (Derbaix and Vanhamme 2003). An increasingly important extension of the traditional face-to-face WOM used by consumers is the electronic word of mouth (eWOM), especially with regard to how eWOM is used within today’s online social media outlets (Weisfeld-Spolter et al. 2014). Within the travel and tourism industry, eWOM has become vitally important, as consumers tend to trust information from consumer-generated (social) media more than information from service providers (Ip et al. 2012). This is particularly true for the younger generation of Internet users—the “e-generation,” who are “digital natives” and who have used digital technologies since they were kids. The aim of this study is to provide a better understanding on how today’s e-generation is using eWOM as tourists/travelers, from a multicultural perspective. In order to reach this aim, the following research questions are stated: (RQ1) How are e-generation consumers using eWOM when planning a trip?; (RQ2) How are e-generation consumers using eWOM during and after a trip?

    Fulltekst (pdf)
    fulltext
  • 24.
    Styvén, Maria Ek
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Mariani, Marcello M.
    University of Bologna.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    E-generation tourists' use of Facebook before, during and after a trip: Empirical evidence from a comparative international study2016Konferansepaper (Annet vitenskapelig)
  • 25.
    Wallström, Åsa
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Morgondagens turist: Hur ska besöksnäringen bemöta e-generationen?2016Rapport (Annet (populærvitenskap, debatt, mm))
    Fulltekst (pdf)
    fulltext
  • 26.
    Ek Styvén, Maria
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    On or off – when and why?: Consumers’ channel choices and characteristics across product categories2016Konferansepaper (Annet vitenskapelig)
  • 27.
    Ek Styvén, Maria
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Farshid, Mana
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Projekt: Attraktiva varumärken i besöksnäringen - Från image till position2016Annet (Annet (populærvitenskap, debatt, mm))
  • 28.
    Strandberg, Carola
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Salehi-Sangari, Esmail
    Kungliga tekniska högskolan.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Will the Small Local Retailer Survive?: Consumers' Omnichannel Buying Behavior from the Retailers' Perspective2016Konferansepaper (Annet vitenskapelig)
  • 29.
    Styvén, Maria Ek
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Winter Wonderland or chilly boredom?: Young tourists' brand associations of Sweden2016Konferansepaper (Annet vitenskapelig)
  • 30.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: Digitaliseringens möjligheter och utmaningar för de regionala besöksnäringsföretagen2015Konferansepaper (Annet (populærvitenskap, debatt, mm))
  • 31.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: Morgondagens turist - Vad händer när e-generationen reser?2015Konferansepaper (Annet (populærvitenskap, debatt, mm))
  • 32.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: Morgondagens turist – Vad händer när e-generationen reser?2015Konferansepaper (Annet (populærvitenskap, debatt, mm))
  • 33.
    Engström, Anne
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Styvén, Maria Ek
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Salehi-Sangari, Esmail
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Developing an attractive mobile service: A comparison of desired consumption values of three different services2015Inngår i: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, s. 454-456Konferansepaper (Fagfellevurdert)
    Abstract [en]

    This paper presents the results of an exploratory study on consumption values. The aim of this study is to explore and compare desired consumption values of different mobile services. The results point out similarities as well as differences in desired consumption values of different mobile services.

  • 34.
    Wallström, Åsa
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Styvén, Maria Ek
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Salehi-Sangari, Esmail
    From crisis to control: all about communication?2015Inngår i: Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / [ed] Krzysztof Kubacki, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, s. 253-255Konferansepaper (Fagfellevurdert)
    Abstract [en]

    The supply of drinking water is a crucial and vulnerable element of the Swedish infrastructure. In the past few years it has suffered several crises due to contamination and waterborne diseases. Therefore, management of water crisis has become a highly topical issue for the country's municipalities, particularly after two recent outbreaks of cryptosporidium. This protozoan parasite is often spread through contaminated water and causes a parasitic disease that affects the intestines and typically causes an acute short-term infection. The largest known outbreak of cryptosporidium in drinking water occurred in 1993 in Milwaukee, US, where more than 400 000 people were infected. In Sweden, two large outbreaks have occurred during the past few years. The drinking water in Östersund, a mid-sized city with around 59 000 inhabitants, was infected with cryptosporidium in November 2010. The number of people infected reached approximately 27 000, and the outbreak lasted for 12 weeks. Just a few months afterwards, Skellefteå, with 71 000 inhabitants, had a similar experience. At least 20 000 people were infected in an outbreak lasting 20 weeks. This type of crisis affects many people for a long time, and effective communication, therefore, is essential to limit the impact of the crisis.

    Fulltekst (pdf)
    FULLTEXT01
  • 35.
    Styvén, Maria Ek
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Farshid, Mana
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Northern lights and darkness: Benefits and barriers for e-tourism in Swedish Lapland2015Konferansepaper (Annet vitenskapelig)
  • 36.
    Wallström, Åsa
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Styvén, Maria Ek
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Postcards from Digitalville: E-generation tourists' use of social media2015Konferansepaper (Annet vitenskapelig)
  • 37.
    Wallström, Åsa
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Farshid, Mana
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Projekt: Digitala strategier för tillväxt i besöksnäringen2015Annet (Annet (populærvitenskap, debatt, mm))
  • 38.
    Wallström, Åsa
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Salehi-Sangari, Esmail
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Projekt: Effektiv kommunikation vid kris2015Annet (Annet (populærvitenskap, debatt, mm))
  • 39.
    Ek Styvén, Maria
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Salehi-Sangari, Esmail
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Projekt: Kundens kanal(k)val – Hur ska handeln möta kundbehov i digitala kanaler?2015Annet (Annet (populærvitenskap, debatt, mm))
  • 40.
    Salehi-Sangari, Esmail
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Projekt: Kundfokus för ökad användning av offentliga e-tjänster2015Annet (Annet (populærvitenskap, debatt, mm))
  • 41.
    Wallström, Åsa
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ek Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Projekt: Morgondagens turist - Hur ska besöksnäringen bemöta e-generationen?2015Annet (Annet (populærvitenskap, debatt, mm))
  • 42.
    Styvén, Maria Ek
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Farshid, Mana
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    SPECIAL SESSION: Difficult Destinations: Attracting People and Organizations to Peripheral Places2015Konferansepaper (Annet vitenskapelig)
    Fulltekst (pdf)
    FULLTEXT01
  • 43.
    Styvén, Maria Ek
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Salehi-Sangari, Esmail
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi. Kungliga tekniska högskolan, KTH.
    Farshid, Mana
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    There's a silver lining: Information quality, trust and positive meaning after a crisis2015Konferansepaper (Fagfellevurdert)
  • 44.
    Bal, Anjali S.
    et al.
    Segal Graduate School of Business, Simon Fraser University.
    Pitt, Leyland
    Segal Graduate School of Business, Simon Fraser University.
    Steyn, Peter
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Styvén, Maria Ek
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    You know you've got to, express yourself: A comparative study of self-expression through brand, women in six Asian nations2015Inngår i: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, s. 165-Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.

  • 45.
    Styvén, Maria Ek
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Characterizing impulse buyers2014Konferansepaper (Fagfellevurdert)
  • 46.
    Wallström, Åsa
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Styvén, Maria Ek
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Salehi-Sangari, Esmail
    INDEK, Kungliga tekniska högskolan (KTH).
    Molander, Crister
    Microsoft.
    Forsberg, Magnus
    Microsoft.
    Effektiv kommunikation vid kris: Slutrapport från projektet EKO2014Rapport (Annet (populærvitenskap, debatt, mm))
    Fulltekst (pdf)
    FULLTEXT01
  • 47.
    Styvén, Maria Ek
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Salehi-Sangari, Esmail
    To Use or Not to Use: Road Bumps for Citizens’ Adoption of e-Services2014Inngår i: Systems, Signs & Actions, ISSN 1652-8719, E-ISSN 1652-8719, Vol. 8, nr 1, s. 25-42Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    In order to increase usage of e-government services, there is a need for better understanding of factors driving citizens’ use of such services. This study addresses two main objectives: (1) to assess the influence of trust, perceived sacrifice, and optimism bias on citizens’ intentions to use public e-services; (2) to assess the moderating influence of previous use on the relation-ships between trust, perceived sacrifice, optimism bias and intention to use public e-services. A model of e-service adoption is proposed and tested on a random sample of 422 Swedish citizens. The model confirms the influence of trust and optimism bias; however, trust seems to play a considerably more important role for non-users than for users. Results also suggest that perceived sacrifice in terms of time and effort can be a strong predictor of behavioral inten-tions. Furthermore, the negative effect of perceived sacrifice on the intention to use e-services is much stronger for those who have used service-related information on municipal web sites than for those who have not. For these citizens, the perceived sacrifice is not decreased by the degree to which they perceive themselves as more competent than the average Internet user. Hence, it will be difficult to retain users who have experienced an e-service as complicated and inefficient, even if these citizens are skilled Internet users. In turn, this may hamper the adoption of other e-services.

    Fulltekst (pdf)
    FULLTEXT01
  • 48.
    Wallström, Åsa
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Styvén, Maria Ek
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Salehi-Sangari, Esmail
    From crisis to control - all about communication?2013Konferansepaper (Fagfellevurdert)
    Fulltekst (pdf)
    FULLTEXT01
  • 49.
    Johansson, Jeaneth
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Malmström, Malin
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Chronéer, Diana
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Styvén, Maria Ek
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Bergvall-Kåreborn, Birgitta
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Business models at work in the mobile service sector2012Inngår i: iBusiness, ISSN 2150-4075, E-ISSN 2150-4083, Vol. 4, nr 1, s. 84-92Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This paper aims to enhance the knowledge of business models in the mobile service sector by exploring their key mechanisms and underlying components. By combining the business model literature with empirical interview-based case studies of 69 business models in the mobile service sector, it illustrates the findings of a longitudinal case study of a business model design attached to an iPhone application. A model for managing business model design in an open innovation context of mobile services is proposed. The model extends earlier frameworks by adding contingency aspects and the view of core resources for addressing logics in the dynamic sector. Findings highlight the importance of ventures in the mobile service sector continually managing the business model design in order to support the sustainability of their business models.

    Fulltekst (pdf)
    FULLTEXT01
  • 50.
    Engström, Anne
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Styvén, Maria Ek
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Salehi-Sangari, Esmail
    Kungliga tekniska högskolan, KTH.
    E-asy p-easy - or maybe not...: using market segmentation to address citizens' needs2012Inngår i: Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference / [ed] Harry Timmermans, 2012, s. 60-60Konferansepaper (Fagfellevurdert)
12 1 - 50 of 75
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