Endre søk
Begrens søket
1234567 101 - 150 of 1047
RefereraExporteraLink til resultatlisten
Permanent link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Treff pr side
  • 5
  • 10
  • 20
  • 50
  • 100
  • 250
Sortering
  • Standard (Relevans)
  • Forfatter A-Ø
  • Forfatter Ø-A
  • Tittel A-Ø
  • Tittel Ø-A
  • Type publikasjon A-Ø
  • Type publikasjon Ø-A
  • Eldste først
  • Nyeste først
  • Skapad (Eldste først)
  • Skapad (Nyeste først)
  • Senast uppdaterad (Eldste først)
  • Senast uppdaterad (Nyeste først)
  • Disputationsdatum (tidligste først)
  • Disputationsdatum (siste først)
  • Standard (Relevans)
  • Forfatter A-Ø
  • Forfatter Ø-A
  • Tittel A-Ø
  • Tittel Ø-A
  • Type publikasjon A-Ø
  • Type publikasjon Ø-A
  • Eldste først
  • Nyeste først
  • Skapad (Eldste først)
  • Skapad (Nyeste først)
  • Senast uppdaterad (Eldste først)
  • Senast uppdaterad (Nyeste først)
  • Disputationsdatum (tidligste først)
  • Disputationsdatum (siste først)
Merk
Maxantalet träffar du kan exportera från sökgränssnittet är 250. Vid större uttag använd dig av utsökningar.
  • 101.
    Bäckström, Lars
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Industrial selling: case studies of Swedish manufacturing small and medium sized enterprises2002Licentiatavhandling, monografi (Annet vitenskapelig)
    Abstract [en]

    The research problem in this thesis has been formulated as: How can industrial selling performed by Swedish manufacturing small and medium-sized enterprises in the different selling situations be characterized? The research problem has been further developed in forms of three research questions dealing with selling activities, individuals involved in selling, and selling processes in the different selling situations. The selling situations included are; new selling task, modified selling task and routine selling task. Selling in this study has been defined as the activities performed by any individual(s) for the purpose of doing business at an individual customer level. Further, small and medium-sized companies have been defined as companies with 10-249 employees. The intention with this research has not been to quantitatively describe and generalize findings to all Swedish manufacturing SMEs. Instead, an exploratory and descriptive perspective has been adopted. The ambition, however, have been to begin to understand how Swedish manufacturing SMEs perform industrial selling. The approach for this study is to be considered qualitative. In order to address our research problem and research questions, four case studies in two different industries were investigated. Within the manufacturing industry, one small and one-medium sized company was selected. Similarly, one small and one medium-sized company in the electronics industry were identified. Personal interviews were used in order to collect data. Totally, we have interviewed 19 respondents in different positions within the selected companies. The findings indicate that selling activities performed by the manufacturing SMEs in this study are complex and includes a variety of different activities. In addition to activities included in the conceptual framework, a new class of activities was identified, where the selling company was engaged in developing the customer's operations fundamentally. The individuals we found to be involved in selling were many and represented several different functions within the selling company. Furthermore, the findings indicate that the studied companies included external individuals when performing their selling. Finally, we also found that the performed selling activities could be described in several selling processes. Our findings indicate that the selling processes vary from rather simple and transaction-oriented selling processes to more complex processes dealing with both long-term customer relationships and single transactions.

  • 102.
    Bäckström, Lars
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Personal selling and relationships: a review and explorative essay2008Doktoravhandling, med artikler (Annet vitenskapelig)
    Abstract [en]

    The overall scope of this doctoral thesis is focusing on selling. The thesis contains two studies; Study A is a synopsis of a licentiate thesis published in 2002, while Study B contains three journal articles. Study A examined industrial selling in Swedish manufacturing small and medium-sized enterprises (SMEs). The research addressed three research questions dealing with selling activities, individuals involved in selling, and selling processes in three different selling contexts. Study A adopted a qualitative research approach; it used a case study research strategy and collected the primary data through personal interviews. The study included four cases, interviewing a total of 19 respondents in various positions within the selected companies. The study's findings indicate that selling activities performed by manufacturing SMEs in this study are complex and include a variety of activities. The numerous individuals found to be involved in selling represented several different functions within the selling company. Furthermore, the findings indicated that the studied companies included external individuals when performing their selling activities. Finally, the performed selling activities could be described in several selling processes. These findings suggest that the selling processes vary from rather simple and transaction-oriented selling processes to more complex processes dealing with both long-term customer relationships and single transactions. Study B examined relationships in selling in the financial services industry, looking specifically at the relationships between members of a sales force and other members of the same organization as well as relationships between salespeople and customers. All three articles included in this study applied a quantitative research approach. The first article, "The Impact of Incentives on Interfunctional Relationship Quality: Views from a South African Firm," sought to discover the extent to which different functional groupings perceived the incentives an organization offers its personnel as being "fair." The setting for the research in this article was a small- to medium-sized marketer of financial services in a South African context. Data were collected using questionnaires; 141 usable responses were received, representing a response rate of 81 percent. The findings from this article provide evidence that small but significant differences exist in the perceptions of the fairness of incentives provided. The second article, "Trusting Relationships. How Salespeople View the Quality of Relationships with Friends and Customers," as well as the third article "Personal Acquaintances and Salespeople in Financial Services: Differences Between Customers and Friends," deals with the relationships between salespeople and friends, salespeople and good customers, and salespeople and bad customers. However, the two articles used different scales to measure these relationships. In the second article, relationships were measured using the Trusting Relationship questionnaire; in the third article, relationships were measured using the Personal Acquaintance measure. Data from both articles were gathered from a large Swedish firm in the financial services industry through questionnaires sent to salespeople. The questionnaire resulted in 119 usable responses for both articles, corresponding to a response rate of 60.1 percent. Based on the results presented in both articles, salespeople do not perceive relationships with friends in the same way as they perceive their relationships with customers. Similarly, both articles provide evidence that salespeople perceive relationships with good customers to be different from those with bad customers.

  • 103.
    Bäckström, Lars
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Trusting relationships: how salespeople view the quality of relationships with friends and customers2008Inngår i: Bestuursdinamika, ISSN 1019-567X, Vol. 17, nr 3, s. 20-27Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Friendships between customers and salespeople are frequently unquestioned phenomena. The marketing and sales literature suggests that the relationships between salespeople and their customers often develop into close friendships. Moreover, salespeople are often encouraged to treat customers like their best friends. What if this exhortation rests on a false premise and customers are not the same as friends? This study sheds light on the nature of friendship between salespeople and their customers. A survey was undertaken of the sales force of a large Swedish financial services company. Contrary to the literature, salespeople do not perceive the relationship quality with customers in the same way as they view relationships with friends. Furthermore, there are significant differences between how salespeople view relationship quality between "good" and ''bad'' customers. These findings have important managerial and research implications.

  • 104.
    Bäckström, Lars
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Berggård, Glenn
    Luleå tekniska universitet, Institutionen för samhällsbyggnad och naturresurser, Arkitektur och vatten.
    Gedda, Oskar
    Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, Pedagogik språk och Ämnesdidaktik.
    Persson, Anders J
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Arbetsvetenskap.
    Prellwitz, Maria
    Luleå tekniska universitet, Institutionen för hälsovetenskap, Hälsa och rehabilitering.
    Weber, Hans
    Luleå tekniska universitet, Institutionen för teknikvetenskap och matematik, Materialvetenskap.
    Wikberg-Nilsson, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Det uppkopplade samhället och högre utbildning2014Inngår i: NU 2014: Umeå 8-10 oktober : abstracts, Umeå: Umeå universitet. Pedagogiska institutionen , 2014, s. 123-Konferansepaper (Fagfellevurdert)
  • 105.
    Bäckström, Lars
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Nel, Deon
    Deakin University, Melbourne.
    Trusting relationships and personal acquaintance: implications for business friendships2009Inngår i: Journal of General Management, ISSN 0306-3070, E-ISSN 1759-6106, Vol. 34, nr 3, s. 37-55Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Friendship is very often a component of business relationships. Organisations frequently have relationships with their suppliers, customers and collaborators that could be described as 'friendly'. However, there is little comparative evidence concerning the extent to which business friendships resemble true social friendships. This article illustrates some differences that may exist between social and business friendships, with particular reference to the extent that interpersonal relationships are trusting, and are based on the nature of personal acquaintance. This means that managers need to understand the differences between business and personal friendships and adjust the type of interactions they, and those who report to them. have with customers, suppliers, collaborators, and the like.

  • 106.
    Bäckström, Lars
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Pitt, Leyland
    Simon Fraser University, Vancouver.
    Campbell, Colin
    Simon Fraser University, Vancouver.
    Nel, Deon
    University of the Witwatersrand.
    Personal acquaintances and salespeople in financial services: differences between customers and friends2009Inngår i: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 14, nr 1, s. 26-39Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The existence, benefit and management of customer-salesperson relationships in the marketing of financial services are topics of increasing interest. Much of the sales and marketing literature implies that because of time spent together, salespeople and some of their customers develop close relationships that are akin to friendships. Evidence from social psychology confirms that strong relationships are founded in deep knowledge of others gained over long periods after sharing personal information. This paper reports on the results of a study of salespeople's assessments of their personal acquaintance with customers and friends in a financial services setting. The results indicate that salespeople do not classify customers as friends on all the dimensions of personal acquaintance. Furthermore, the nature of personal acquaintance differs between 'good' customers (those salespeople enjoy serving), and 'bad' (those they do not), with the exception of the personal acquaintance dimensions of interaction frequency and personal disclosure. We discuss the implications for practice and make recommendations for future research

  • 107.
    Caruana, Albert
    et al.
    University of Malta.
    Pitt, Leyland
    Berthon, Pierre
    Berthon, Jean-Paul
    Branding and diversity: the role of brand personality in positioning business schools2007Inngår i: Marketing theory and practice in an inter-functional world: Proceedings of the 2007 World Marketing Congress, Verona, Italy / [ed] Carol W. DeMoranville, The Academy of Marketing Science, 2007, s. 86-Konferansepaper (Annet vitenskapelig)
  • 108.
    Caruana, Albert
    et al.
    University of Malta.
    Pitt, Leyland F.
    Simon Fraser University, Burnaby, British Columbia.
    Berthon, Pierre
    Berthon, Jean-Paul
    Psychometric properties of the Brand Personality Scale: Evidence from a business school2007Inngår i: Psychological Reports, ISSN 0033-2941, E-ISSN 1558-691X, Vol. 100, nr 3.1, s. 789-794Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The Brand Personality Scale has received considerable attention and has been frequently used and cited in the branding literature. This paper describes an investigation of the psychometric characteristics of the Brand Personality Scale in a business school context where umbrella branding is used. A sample (N = 262) of students attending the MBA program of a major business school in eastern USA completed the scale. Results indicate problems with the scale's dimensionality, poor reliability, convergent and nomological validity of the Ruggedness dimension, and lack of support for discriminant validity. Managerial and research implications and limitations are noted

  • 109.
    Caruana, Albert
    et al.
    University of MaltaMsidaMalta.
    Vella, Joseph
    University of MaltaMsidaMalta.
    Konietzny, Jirka
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Chircop, Saviour
    University of MaltaMsidaMalta.
    Corporate greed: its effect on customer satisfaction, corporate social responsibility and corporate reputation among bank customers2018Inngår i: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 23, nr 3/4, s. 226-233Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Corporate greed has received increasing attention in recent years with various stories hitting the headlines, particularly after the global financial crisis and the ensuing negative attitudes toward banks. Customer satisfaction and corporate social responsibility are known to have a positive effect on corporate reputation among customers, but perceived corporate greed is likely to impede their effect. Corporate greed, customer satisfaction, corporate social responsibility and corporate reputation are considered, and a research model is proposed. Results indicate that the effect of corporate greed is stronger on corporate social responsibility than on customer satisfaction, implying that corporate social responsibility activities may be futile if the company is perceived to be acting greedily by its customers. Thus, perceptions of corporate greed need to be dealt with swiftly, to enable management to enhance the corporate reputation of the firm.

  • 110.
    Cassar, Mario
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Investigating the persuasive impact of online textual content: A narrative theory approach2019Doktoravhandling, monografi (Annet vitenskapelig)
    Abstract [en]

    Higher levels of competition in online channels and the resulting information overloadamong customers is becoming an issue of increasing concern among marketers whoseek to provide persuasive content. Past research has revealed that storytelling is aneffective tool to achieve persuasion. Research has also suggested that consumers areessentially storytellers who narrate their experiences in the form of stories. Severalresearchers have looked at consumers’ stories and investigated the effect that thesestories have on their receivers.In the last decade the research about storytelling has shifted to the online world. Thereis a board agreement amongst researchers that this is indeed very persuasive whencompared to other forms of promotional online content. Although online content canpossess various characteristics, textual content is the dominant type of contentemployed by both consumers and sellers/producers. This thesis asks:What effect do characteristics of online textual content have on persuadingconsumers?This research question is grounded in Narrative Paradigm Theory that is used to presenta conceptual model that allows for the development of more specific research questionsdealing with characteristics of online textual content. To do this, a distinction is firstdrawn between user generated content (UGC) and producer generated content (PGC).In both cases, textual content can be story- or argument-based and can possess variousother characteristics, that can be basic (valence and word count), stylistic (story-/argument-based) and semantic (use of meaning in words). The thesis seeks toinvestigate what effect these characteristics have on the persuasion process ofcustomers viewing online textual content. It seeks to understand what characteristicsmake textual content, (whether UGC or PGC) believable and influential and whetherthe knowledge learnt from UGC can be used by marketers to create persuasive content.A further aim of the research, is to identify an analytical tool that can help contentcreators identify the persuasive potential of any given text.iii | P a g eThe main research question and model gave rise to the following five sub-researchquestions:RQ1: What are the themes and concepts used by reviewers expressingdiffering customer satisfaction when posting UGC?RQ 2: Does the narrative force resulting from reviews posted as UGC differby declared customer satisfaction ratings?RQ3: What is the impact of different content type and length of online textualreviews on narrative believability and purchase intention?RQ4: Does objective knowledge effect the impact of different content type ofonline textual reviews on narrative believability and purchase intention?RQ5: Does story-based textual PGC improve website stickiness?To answer these research questions, four empirical studies are undertaken. Study oneanalyses the first two research questions whilst the remaining three studies each analysea further research question. Different research methods for collecting and analysingdata were used to address the research questions. Using different research methods isregarded advantageous because it allows for methodological rigorousness. The firststudy employs the qualitative analytical tools using the Diction and Leximancersoftware while the three other studies make us of an experimental approach.Experimental designs are preferred when the goal of the research is theory application.This doctoral thesis is presented in a monograph format comprising five chapters:Introduction, Literature review, Methodology, Empirical studies, and Conclusion. Thelatter indicates how the research contributes to the body of knowledge by providingmultiple theoretical and managerial implications.Keywords: Online textual reviews, UGC, PGC, Narrative Paradigm Theory,Persuasion, Storytelling Narrative force, Narrative believability, Diction, Leximancer

    Fulltekst tilgjengelig fra 2019-11-07 08:00
  • 111.
    Cassar, Mario
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Caruana, Albert
    University of Malta Msida Malta ; University of Bologna Bologna Italy.
    Vella, Joseph
    University of Malta Msida Malta.
    Positioning of wine tourism websites across different country winescapes: a lexical analyses and implications2018Inngår i: International Journal of Wine Business Research, ISSN 1751-1062, E-ISSN 1751-1070, Vol. 30, nr 4, s. 394-409Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    PurposeInvestigates the extent to which wine tour-operating companies are successfully using their websites to communicate persuasive and meaningful differences to customers in their quest to clearly position their product offering.

    Design/methodology/approachText data are collected from 250 websites that promote wine tourism in five different countries' winescapes. Lexical, regression and hierarchical clustering analyses are used.

    FindingsLexical analysis using DICTION can distinguish among websites from different countries' winescapes and French wines obtain the best mean review scores from customers while US, Napa Valley, websites obtain the lowest scores. DICTION dimensions allow for meaningful clusters and can also predict TripAdvisor’s mean review scores.

    Practical implicationsThere is a need to pay better attention in the development of website content and the critical role that both syntax and semantics can play in facilitating the use of a firm’s website, specifically in terms of clear positioning.

    Originality/valueUses lexical analyses of website narratives to understanding current positioning of firms.

  • 112.
    Cassar, Mario
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Dabirian, Amir
    Royal Institute of Technology, Stockholm.
    Diba, Hoda
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Konietzny, Jirka
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads2018Inngår i: Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / [ed] Nina Krey, Patricia Rossi, Cham: Springer, 2018, s. 93-101Konferansepaper (Fagfellevurdert)
    Abstract [en]

    This paper explores the possibility of creating a new category of Facebook ads based on the personality of the user. The introduction of social media channels such as Facebook has provided a new platform for performing self-affirmation theory tests and related behavioral studies. This paper is based on the subsidiary hypothesis that while self-affirming themselves, Facebook users disclose information about their personality. A lexical analysis of each user’s Facebook posts can therefore be used for the purpose of profiling the user. The analysis and categorization of users’ posts based on their behavioral and personality traits can potentially assist marketers interested in targeted marketing to reach a specific audience through this powerful online channel. Hence, this study proposes an innovative method that measures narcissistic personality by analyzing a user’s Facebook posts.

  • 113.
    Cassar, Mario L.
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Caruana, Albert
    Department of Corporate Communication, University of Malta, Msida.
    Konietzny, Jirka
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Positioning narratives of wine tourism websites: a lexical analysis across two different regions2018Inngår i: Journal of Wine Research, ISSN 0957-1264, E-ISSN 1469-9672, Vol. 29, nr 1, s. 49-63Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Wine tourism is becoming an increasingly important tourism niche with various regions competing for tourism dollars. It is often assumed that differentiation in the sector is region based. This research investigates the positioning narratives from websites of a sample of top wine tour service firms across the US and Australia. Analysis is undertaken using an innovative methodology that combines computer-based lexical analysis followed by hierarchical clustering on principal components. The research seeks to determine the extent to which identified clusters are region based and whether the positioning narratives on websites can provides useful clusters across regions. Results are reported, implications are discussed, limitations are noted and possible areas for further research are indicated.

  • 114.
    Cenamor, Javier
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design. Department of Management, University of Vaasa, Vaasa, Finland.
    Oghazi, Pejvak
    School of Social Sciences, Södertörn University, Södertörn, Sweden.
    Pesämaa, Ossi
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Wincent, Joakim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design. Entrepreneurship and Management, Hanken School of Economics, Finland.
    Addressing dual embeddedness: The roles of absorptive capacity and appropriabilitymechanisms in subsidiary performance2019Inngår i: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 78, s. 239-249Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This study examines how subsidiaries can manage dual embeddedness with both local partners and a multinational enterprise. Specifically, we examine the role of absorptive capacity and appropriability mechanisms on subsidiary performance. We analyse how absorptive capacity and appropriability enable subsidiaries to successfully address knowledge challenges related to internal and external networks. We conducted an empirical analysis on a sample of 165 subsidiaries. Our results suggest that absorptive capacity has a direct, positive effect on subsidiary performance, which is greater in emerging countries. The study also found an indirect effect of absorptive capacity on subsidiary performance, which is mediated through appropriability mechanisms. These findings extend the literature on international networks, dual embeddedness and absorptive capacity.

  • 115.
    Cervantes, Michel
    et al.
    Luleå tekniska universitet, Institutionen för teknikvetenskap och matematik, Strömningslära och experimentell mekanik.
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Forskarskola för kvinnor omgång 4 (2009-2011)2008Inngår i: Genus i norrsken, ISSN 1654-7640, Vol. 1, nr 3-4Artikkel i tidsskrift (Annet vitenskapelig)
  • 116.
    Chan, Anthony
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Environmental issues and the information technology industry: essays on branding and product development2011Doktoravhandling, med artikler (Annet vitenskapelig)
    Abstract [en]

    The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. The manufacturing and production of IT related products and services consume large quantities of natural resources and generate enormous amounts of pollutants in the environment. The advent of the Internet, the PC revolution, and the communications evolution converged in the last several years to provide an unprecedented level of access for individual consumers to real-time information wherever they are through the use of smartphones and related technologies. Devices such as these have a short, finite service life, and are often part of a planned obsolescence product introduction cycle. It is clear that progress will mean even more consumer electronic devices in the future and unfortunately we do not currently have effective solutions to deal the consequences of such growth.Turning the tide on such a significant trend will require determination and cooperation of governments, industry, and consumers around the world. As a society we are only beginning to tackle this global challenge. This dissertation consists of five essays that cover the gambit of green issues and the development of products, applications and brands. It will first look at green branding efforts by IT companies and how discrepancies between consumer perceptions and substantiated environmental performance can have important managerial implications. While technologies such as smartphones contribute to the overall e-waste challenge, they can also play an important part in enabling sustainable consumption strategies by organizations and individuals. The effectiveness of green branding can also be measured concretely in social media. Such brand perception data are extremely useful to the design of brand strategies. Lastly, the ability for IT vendors to communicate their environmental commitment is crucial for any branding efforts. Readability is a key measure of the effectiveness of written communication and the readability of corporate environmental mission statements will be examined. This dissertation will conclude with and identification of managerial implications, an acknowledgement of the limitations, and an outlining of directions for future research.

  • 117.
    Chan, Anthony
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Functional versus emotional dimensions in green branding for IT companies: a study of corporate websites2009Inngår i: Proceedings: ANZMAC Annual Conference, Australian & New Zealand Marketing Academy , 2009Konferansepaper (Fagfellevurdert)
    Abstract [en]

    This paper attempts to uncover the reasons behind the discrepancies between perceived "greenness" of an IT brand and an objective evaluation of the company's sustainability practices through the study of corporate websites as brand positioning tools. Different elements of a corporate branding strategy are examined. Key findings include: 1) Corporate websites of all studied companies are similar in terms of content and design, indicating websites are not a differentiating factor. 2) IT company websites appeal to the functional dimension of green brand positioning strategies and less on the emotional dimension. 3) IT companies are mindful of accusations of greenwashing and are careful about their environmental claims. Areas for further research are suggested.

  • 118.
    Chan, Anthony
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Pitt, Leyland F.
    Segal Graduate School of Business, Simon Fraser University, Beedie School of Business Simon Fraser University, Vancouver.
    Nel, Deon
    Department of Marketing, University of the Witwatersrand, Johannesburg, Faculty of Business and Law, School of Management and Marketing, Deakin University, Melbourne, Flinders University, Adelaide.
    Let’s face it: Using Chernoff faces to portray social media brand image2014Inngår i: Corporate Ownership & Control, ISSN 1727-9232, E-ISSN 1810-3057, Vol. 11, nr 4, s. 609-615Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The age of social media sees that brands are consciously utilizing social media to reach existing customers, acquire new ones, establish credibility, maintain reputation, or simply become part of the conversation. Those who manage brands need to understand the strategic importance of their visibility, the sentiment toward them, and the passion with which they are discussed in the most popular social media relative to competitors. This study describes a source of data of brand visibility in social media, and then presents a simple yet powerful graphical tool for portraying this information. This permits, it is contended, a means of quickly assimilating and understanding this information. The managerial implications of the approach are discussed, its limitations are acknowledged, and avenues for future research are identified.

  • 119.
    Chan, Anthony
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Pitt, Leyland
    Mills, Adam
    How readable are environmental policy statements?: an exploratory study within the IT industry2011Inngår i: Corporate Ownership & Control, ISSN 1727-9232, E-ISSN 1810-3057, Vol. 8, nr 3, s. 258-267Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Environmental policy statements are nowadays fairly ubiquitous, particularly among large organizations. Environmental policy statements continue to be seen as an important element in the sustainability initiatives of organizations. However, if they are to have a chance of achieving the desired positive outcomes that those in their favor highlight, they must first be readable and comprehensible to the targeted stakeholders. To investigate the readability of environmental policy statements of IT companies, the individual environmental policy statements were collected of the IT companies within the 2009 Greenfactor study. A readability calculation tool was then employed to assess the readability of each of these environmental policystatements. Results are reported, and the implications are considered, while limitations are noted and directions for future research are identified.

  • 120.
    Chipp, Kerry
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    When elephants fight: South African washing powder wars2019Annet (Fagfellevurdert)
    Abstract [en]

    Learning outcomes

    An understanding of the competitive landscape and consumer dynamics of an emerging market, especially how a small local company learns to take on and deal with global players. Similarly, embeddedness within a market leads to increasing the competitiveness of local brands as they understand local consumers better than international ones. Local brands are also more likely to use home-based and innovative marketing strategies.

    Case overview/synopsis

    Bliss Chemicals, through their flagship brand, MAQ washing powder, captured market share from global multinationals during a price war. Nevertheless, their competitive landscape and their customer base are dynamic; the company cannot afford to rest on its laurels for long. The case provides insight into the marketing activities of both large and medium enterprises in an emerging market. It also demonstrates the type of marketing activation that engenders strong consumers’ response.

    Complexity academic level

    The case can be used in undergraduate, MBA and executive education courses on marketing, consumer behaviour, bottom of the pyramid or international marketing courses. It could also be used in business strategy courses on market entry, dealing with stronger competitors, price wars and doing business in Africa.

  • 121.
    Chipp, Kerry
    et al.
    Industrial Economics and Management, KTH, Stockholm.
    Chohan, Raeesah
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ferreira, Caitlin
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi. Management Studies, University of Cape Town, Cape Town, South Africa.
    Ringas, Astrid
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    British Food Journal: gaining global ground2016Inngår i: British Food Journal, ISSN 0007-070X, E-ISSN 1758-4108, Vol. 118, nr 1, s. 2-8Artikkel i tidsskrift (Fagfellevurdert)
  • 122.
    Chipp, Kerry
    et al.
    University of Pretoria.
    Strandberg, Carola
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Nath, Atanu
    Western Norway University of Applied Sciences, Sogndal.
    Abduljabbar, Meyser
    School of Industrial Engineering and Management, Royal Institute of Technology.
    Content Curatorship and Collaborative Filtering: A Symbolic Interactionist Approach2018Inngår i: Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / [ed] Nina Krey, Patricia Rossi, Cham: Springer, 2018, s. 705-715Konferansepaper (Fagfellevurdert)
    Abstract [en]

    This paper explores the premise whether sophisticated algorithms that drive curatorship of content for consumers consider a symbolic interactionist perspective on consumer desire for content and whether content offerings, personalisation and the consequent shaping of curatorship algorithms can be based on such an understanding. Curatorship of online content, whether this be product or information based, drives value, consumer engagement and profitability. Curatorship and recommender systems also deliver a personalised experience of the product or services. A review of the reasoning behind such systems reveals that most follow an empirical perspective, namely, the use of statistical tools and information systems algorithms on a behavioural dataset. A theoretically driven approach appears to be lacking. This paper seeks a theoretical approach to online content curatorship embedded in symbolic interactionism. In addition, it seeks to tease out the approach to one that embraces both notions of content curation based on similarity but also on a desire for difference and change. The paper looks at symbolic interactionism in the context of social and individual selves, its role in collaborative filtering, advances a set of propositions for a curation and collaborative filtering model and ends with the possible implications for marketing.

  • 123.
    Chipp, Kerry
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi. University of Pretoria, Johannesburg, South Africa.
    Wocke, Albert
    University of Pretoria, Johannesburg, South Africa.
    Strandberg, Carola
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Chiba, Manoj
    University of Pretoria, Johannesburg, South Africa.
    Overcoming African institutional voids: Market entry with networks2019Inngår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 31, nr 3, s. 304-316Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose

    Literature on modes of entry has focussed on firm-level strategies. The predominant theories used are Institutional Theory and the resource based view. Using an alternate approach, network theory, the paper demonstrates an additional mode of entry: multiple firms entering together as an extension of an existing loose network, known as a bridging network. The extension of an external network across borders is an appropriate mode of entry in emerging markets with no pre-existing networks or existing networks within a market that are weak, immature or missing.

    Design/methodology/approach

    A conceptual review, which develops four propositions, demonstrating that market entry with bridging networks may be the preferred mode of entry in the presence of institutional voids. Alternative modes may not be viable due to costs and risks associated with overcoming such voids

    Findings

    Existing theory and case examples supports the contention that market conditions facilitate firms to enter as networks rather than as singular entities. These conditions are found in markets with institutional voids and explain the dominant form of business groups in many countries and the operation of loose strategic alliances in emerging markets. Network entry facilitates market access speed may allow for local ties to remain undeveloped or be a first step in building in-country networks.

    Originality/value

    This paper heeds to the call for a network ecosystem approach to market entry, arguing that firms may enter as a collective in subsistence and emerging markets which would explain the preponderance of business groups and loose alliances found.

  • 124.
    Chirinos, Mattias
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle.
    Höijertz, Axel
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle.
    Desired Attributes and Customer Satisfaction: Identifying Attributes and their Influence on Customer Satisfaction in the Video-game Industry2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    In modern society the purchasing of products is not only a driver for a nation's economic success but also a central activity in everyday life. What makes us as consumers select one product over another can be explained by what value needs we seek to satisfy. In order to both create a competitive advantage and customer satisfaction organizations need to understand what it is customers truly values. This is especially important in newer industries with less experience, one such industry is the video game industry which has grown from University labs in the 1960s to a multibillion dollar industry today. In order to address this problem the following research questions were formulated. RQ 1: How can the desired attributes associated with the actual product regarding video-games be identified and described? RQ 2: How do these attributes influence customer satisfaction? This thesis uses a deductive quantitative method with qualitative elements. A content analysis of customer reviews on the site Metacritic was used to gather the empirical data on two different cases. Where possible equivalencies of the attributes durability, appearance and quality were searched for and the attitude towards each was noted. The empirical data states that the desired attributes in regards to the actual product of video games can be identified and described as content which represents durability, graphics which represents appearance and gameplay which represents quality. In addition the empirical data shows that content have a high degree of influence on customer satisfaction. It indicates that graphics has a low degree of influence something that might be explained by technical limitations that make it hard to exceed expectations. Due to the polarizing results on content and graphics it becomes hard to determine the degree of influence gameplay has on customer satisfaction but it is believed to be greater than graphics but lesser than content. The findings of this thesis will hopefully enable companies within the video game industry to understand what it is their customers truly values in regards to their product. And in time may help them shape their value offerings in order to increase customer satisfaction. 

  • 125.
    Chohan, Raeesah
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi. School of Management Studies, University of Cape Town, Cape Town, South Africa.
    Watson, Richard
    c Department of Management Information Systems, University of Georgia, Athens, Georgia, USA.
    Pitt, Leyland
    Beedie School of Business, Simon Fraser University, Vancouver, Canada.
    Perspectives: client–agency opportunism: how does it happen and what can we do about it?2019Inngår i: International Journal of Advertising, ISSN 0265-0487, E-ISSN 1759-3948Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    While it is seldom spoken about openly, opportunism always prevails in client–agency relationships and could lead to their demise. This study directs attention to client–agency opportunism by describing how it happens and ends with a discussion on how today’s client–agency dynamics can be improved.

  • 126.
    Christensen, Filip
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle.
    Skoggård, Peter
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle.
    HUMOROUS ADVERTISING: A STUDY OF U.S. TV ADS IN SWEDEN2017Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Globalization has resulted in cultures becoming more alike in many ways. The challenge is determining when communication methods can be common for a global market as opposed to targeted messages for a specific geographic area or demographic. When companies try to expand internationally they face the challenge of adapting their advertisement when communicating with customers from a new market. This study strives to analyze the impact of U.S. humorous television advertisements on Swedish consumers. Theory suggests that if the culture between the markets are close to each other, standardization is the most cost efficient plan. Humor is a common tool for companies to employ when communicating with consumers through television advertisement. It has many positives affects, but can also result in negative impact if the humor is misunderstood by the consumer.

    A case study was applied for this project, and all data was gathered from two separate focus groups. The focus groups included six members each, equal divided between genders. Both focus groups were introduced to five humorous television ads that have been aired in the U.S. market but not in the Swedish market. After the participants were introduced to the humorous ads, the moderator had four questions to the participants which led to discussions within the focus groups. The result of this study indicates that U.S. companies must adapt their humorous television advertisements when communicating with Swedish consumers. The Swedish consumers experienced the ads as confusing and hard to understand. Findings also indicates that the culture and the language became an issue for companies when trying to convey a message to Swedish consumers without any adaptations of the ad. 

  • 127.
    Chronéer, Diana
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Bergvall-Kåreborn, Birgitta
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Styvén, Maria Ek
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Johansson, Jeaneth
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Malmström, Malin
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Born global in a heartbeat2009Inngår i: Proceedings of the XX ISPIM Conference, Vienna, Austria, 21-24 June 2009 / [ed] K.R.E. Huizingh; S. Conn; M. Torkkeli; I. Bitran, 2009Konferansepaper (Fagfellevurdert)
    Abstract [en]

    This paper aims to enhance the knowledge of business model development in the mobile service sector by exploring the underlying components of a business model for organizations within that industry. By drawing from business model literature combined with findings from a longitudinal case study of an iPhone application, a conceptual business model for mobile services was developed. Proposed model extends earlier frameworks by adding contingency aspects and the view of core resources into a dynamic business model. Findings from the study highlight the importance for application developers to have an overall resource strategy in order to support the sustainability of their business models. This is particularly important due to the rapid pace of change in the industry and the technology.

  • 128.
    Chronéer, Diana
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Johansson, Jeaneth
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Malmström, Malin
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Business model management strategies: cognitive mapping of business model landscapes2013Inngår i: Nordic Academy of Management Conference, 2013Konferansepaper (Fagfellevurdert)
  • 129.
    Chronéer, Diana
    et al.
    Luleå tekniska universitet, Institutionen för system- och rymdteknik, Datavetenskap.
    Johansson, Jeaneth
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Malmström, Malin
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Business Model Management Typologies: Cognitive Mapping of Business Model Landscapes2015Inngår i: International Journal of Business and Management, ISSN 1833-3850, E-ISSN 1833-8119, Vol. 10, nr 3, s. 67-80Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Business model management is critical in the development of business models aimed to launch innovations and generate high venture performance. This study presents the use of personal construct theory and the repertory grid methodology, a new technique to explore central factors in entrepreneurs’ business model management. We identify typologies for business model management and underlying logics of these typologies.The study advances the business model literature in several ways. First it contributes with visualisation of entrepreneurs’ business model management and hence adds dimension of business model management. Second, theories and methods from cognitive psychology contribute to the literature with new knowledge on business model management. Repertory grid methodology, developed from Personal construct theory, enable identification of entrepreneurial cognitions of business models.Through 11 semi-structured interviews with serial entrepreneurs in the mobile service sector, this paper contributes with a framework that advances the business model literature by identifying business model management strategies and its defining features. Three categories are identified including six types of business model management strategies for navigating management of business models. The identified categories are: 1) “Comprehensive management” characterized by various levels of complexity, uncertainty, and variation, 2) “Risk management” characterized by various types of risks e.g. business, financial and social, and 3) “Resource management” characterized of various types of capital; e.g. financial, social, human, and innovation. The business model management typologies may assist entrepreneurs to reflect on their business model design and management. This study suggests that the repertory grid technique may be useful in understanding business model management.

  • 130.
    Chronéer, Diana
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Johansson, Jeaneth
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Perzon, Håkan
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    A value creation processes in the engineering education: increasing the transparency2007Konferansepaper (Fagfellevurdert)
    Abstract [en]

    The paper adds to the discussion of developing the competences of engineers and its consequences on requirements for engineering education, i.e. the question on how can sustainable values be created in the education of businesslike engineers. Four context related aspects affecting the learning boundary for future engineers is identified. These are: students' view of learning, lecturers' views of learning, real-life examples, and manifestation of course content representation by practitioners. An important hinder for generative learning is that students are not realizing that efforts supporting generative learning are an investment in their future career both for the development of capabilities that gain generative learning in following courses, and outcomes that is demanded in industry. It is argued that real managers are more trustful when telling students, what efforts are necessary in order to gains the knowledge needed for making the most suitable answers on their questions of "what" and "how"

  • 131.
    Chronéer, Diana
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Johansson, Jeaneth
    Perzon, Håkan
    Value creation in learning: experiences and outcomes from engineering education2009Inngår i: European continuing engineering education: Conceptualizing the lesson learned, Espoo: SEFI , 2009, s. 91-100Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 132.
    Collinder, Eric
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle.
    Södergren, Oskar
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle.
    Truth or Dare?: An exploration of Opinion Spam’s affect on dimensions of Brand Trust2017Independent thesis Advanced level (professional degree), 20 poäng / 30 hpOppgave
    Abstract [en]

    Consumer generated product reviews is a tool growing in popularity among e-retailers. On account of its many benefits and as the internet is continuously taking over as a market place this may come as no surprise. However, deception has found its way in with the intention to further extend these benefits and as reviews keep growing as a go-to tool for the practitioners – so does the phenomenon of brand generated opinion spam. Since legal repercussions of opinion spamming is found in theory to be largely absent, the authors sought for other facets of a brand that could potentially be influenced by this phenomenon. Aiming straight for the heart of a brand, namely brand trust. Taking a foothold in theory on brand trust as a psychological variable, the present thesis aims to explore how revealed opinion spam activities can affect brand trust. Through a qualitative and embedded case study, this thesis thereby aims to explore how brand trust is affected by opinion spam activities unveiled within brands, and ultimately contribute with a deeper understanding of this affect. Data was collected through two focus groups consisting of 14 participants in total, and as found – being engaged in opinion spam activities is a risky business. Brand generated opinion spam is found to influence the antecedents of brand trust negatively. Further research is advised to examine the relationship between opinion spam and brand trust extending beyond an exploratory stage. As antecedents of brand trust can be derived from an array of different constructs, and since brand trust is not uniformly defined in literature - varying sets of findings can surface depending on how brand trust is conceptualized. Brand generated opinion spam itself and its supposed affects ought to be examined further as this contemporary phenomenon is certainly on the horizon for most retailers operating online.

     

    "Dare to be true: nothing can need a lie; A fault which needs it most, grows two thereby." – George Herbert - 1633

  • 133.
    Coudounaris, Dafnis
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    An attitudinal factorial model explaining the export attitudes of managerial staff2012Inngår i: The Journal of Current Research in Global Business, ISSN 2167-5694, Vol. 15, nr 23, s. 76-100Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The attitudinal factorial model with positive and negative attitudes which is proposed in this study adds depth to the factorial models already existing in the literature, since it includes general export attitudes, export stimulation attitudes and attitudes on export barriers The synthesis of export attitudes in this study improves the structure of the model. There are numerous statistically significant differences among the segments of the model such as organizational parameters (sales turnover, organizational age and ownership), managerial parameters (manager travelled abroad, the education level and the knowledge of foreign languages) and businesses' capabilities (marketing, production, finance and R&D).

  • 134.
    Coudounaris, Dafnis
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Effective targeting of national export promotion programs for SMEs2012Inngår i: International Journal of Globalisation and Small Business, ISSN 1479-3059, E-ISSN 1479-3067, Vol. 4, nr 3-4, s. 242-283Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This paper aims to assess the effectiveness of forty two export promotion programs among forty six Cypriot export manufacturing SMEs. The two step method of evaluating the effectiveness of export promotion programs considers firstly, qualitative measures i.e., the level of awareness, adoption and usefulness of the export promotion programs, related to the organizational, the internationalization, and export performance parameters and secondly, quantitative measures i.e., the number of the significant differences of the above parameters. The most important categories of export promotion programs for modification are financial aspects of marketing, marketing mix, education and training, and market targeting. The proposed model shows that there exist positive relationships between the levels of usefulness and adoption, awareness and adoption, and usefulness and awareness, provided that there are significant differences among the sub-parameters i.e., firm’s size, product type, export distribution method, export regularity, and export profit intensity. The excess versus the lagging of satisfaction of users of export promotion programs, play an important role for motivating export managers for higher levels of export performance.

  • 135.
    Coudounaris, Dafnis
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Influences of managerial drivers on export sales units’ performance of SMEs2011Inngår i: Journal of Global Marketing, ISSN 0891-1762, E-ISSN 1528-6975, Vol. 24, nr 4, s. 324-344Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This report offers a contribution to the theories related to firms’ export performance. Job satisfaction and behavioral and outcome performance of export managers have received attention in export literature. However, the relationships between export managers’ rewards system and the level of export managers’ morale with export managers’ job satisfaction, behavioral and outcome performance, and export sales units’ performance of small and medium-size enterprises have not thoroughly been examined, tested, or validated. A new model is developed based on export managerial psychology theory, which integrates two constructs, the export managers’ rewards and level of morale, as critical variables affecting export performance. The research findings suggest that four connected relationships in a PLS model are positive, significant, and substantial. Particularly, managers’ financial and nonfinancial rewards influence managers’ level of morale, which in turn affects managers’ behavioral performance, and managers’ behavioral performance influences managers’ outcome performance, which, finally, affects firms’ export performance.

  • 136.
    Coudounaris, Dafnis
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    International and export behavior of firms: a critical review and empirical assessment2011Doktoravhandling, med artikler (Annet vitenskapelig)
    Abstract [en]

    The current thesis examines exporting as a leading discipline in International Business and sheds light into various exporting issues which have not been thoroughly investigated in the past. The thesis is divided into two parts. The first part includes two studies based on literature review, specifically on International Management and Exporting. The first study refers to a content analysis of publications in Management International Review while the second study deals with the content analysis of exporting literature. The second part of the thesis includes four distinctive surveys relating to exporting issues in various countries i.e. the UK, Cyprus, and Malta. The first survey deals with the export management attitudes related to managerial and organizational parameters, and businesses’ capabilities in the UK, while the second survey evaluates the effectiveness of export promotion programs on Cypriot firms’ export performance. The third survey deals with export sales management, particularly, the managerial drivers on Cypriot and Maltese firms’ export performance and finally, the fourth survey relates to the Cypriot importers’ perceptions on exporters’ unethical marketing behavior. The six papers contained in the thesis are separately discussed as follows. The first article presents a content analysis of publications in Management International Review for the fifteen-year period of 1993-2007. A total of 360 papers appearing in the journal during that period were analyzed to identify the key trends in the evolution of Management International Review. The five major themes addressed examine the nature of authorship, identify and rank the most prolific authors, evaluate the characteristics of the articles, recognize the most influential articles based on the number of citations they received, as well as uncover the specific thematic areas within the published articles. The study combines publishing productivity and citation analyses. The conclusions drawn from the study are presented along with some guidelines for future research. The main contribution/outcome of this paper linked to the current thesis, is that exporting is still a growing area of study with an increasing number of surveys dealing with aspects related to exporting and export behavior of a firm. The second article demonstrates that exporting has established itself as an important field of research within the overall international business discipline. This is an attempt to provide a bibliographic analysis showing how exporting has evolved over time. This article shows a content analysis of 821 export business-related papers published in 75 academic journals during the five-decade period of 1960-2007. The analysis focuses on five major areas: characteristics of authors involved in exporting research; major contributors of exporting publications based on their productivity; characteristics of manuscripts published on exporting; exporting articles with the greatest impact in the field; and specific themes that exporting research has covered over time. The major contribution of this paper to science is that exporting literature has experienced a phenomenal advancement, continuous refinement, improved quality and extensive topical coverage. The third article refers to export management attitudes and a mail survey was carried out based on a random stratified sample of 270 businesses from all industrial sectors located in Manchester (UK) producing 107 usable responses. The main contributions/outcomes of this paper to export management attitudes run as follows: a) The attitudinal factorial model with positive and negative attitudes which is proposed, adds depth to the factorial models already existing in the literature, since it includes positive attitudes (i.e. general export attitudes, and export stimulation attitudes) and negative attitudes (i.e. attitudes on export barriers); b) The synthesis of export attitudes improves the structure of the attitudinal factorial model; and c) UK chief executive officers and export promotion organizations, in order to achieve higher firm’s export performance, can alter the significant differences i.e. managerial parameters (manager travelling abroad, the education level and the knowledge of foreign languages) organizational parameters (sales turnover, organizational age and ownership), and businesses’ capabilities (marketing, production, finance and R&D). The fourth article aims to assess the effectiveness of forty-two export promotion programs among forty-six Cypriot export manufacturing SMEs. The survey is based on forty-six personal interviews of export managers and the questions of the semi-structured questionnaire have been verified using a pilot study of four in-depth interviews. The major contributions/outcomes of this paper to the effectiveness of export promotion programs refer to the following four issues: a) The development of a two-step method of evaluating the effectiveness of export promotion programs consisted of qualitative measures (i.e., the level of awareness, adoption and usefulness of the export promotion programs, related to the organizational, the internationalization, and export performance parameters) and quantitative measures (i.e., the number of the significant differences of the above parameters); b) The most important categories of export promotion programs for modification are financial aspects of marketing, marketing mix, education and training, and market targeting; c) The proposed model shows that there exist three positive relationships between the levels of usefulness and adoption, awareness and adoption, and usefulness and awareness, provided that there are significant differences among the sub-parameters i.e., firm’s size, product type, export distribution method, export regularity, and export profit intensity; and d) The excess versus the lagging in satisfaction of users of export promotion programs, play an important role for motivating export managers for higher levels of export performance. The fifth article relates to Export Sales Management. The survey is based on fifty-two personal interviews with export managers of Cypriot exporting SMEs and on fourteen responses to e-mail questionnaires sent to Maltese SMEs included in an online directory. The article offers a contribution to the theories related to firms' export performance. Job satisfaction and behavioral and outcome performance of export managers have indeed received attention in export literature. However, the relationship between the export managers’ rewards system and the level of export managers’ morale with export managers’ job satisfaction, behavioral and outcome performance, and export sales units’ performance of small and medium-size enterprises has not been thoroughly examined, tested, or validated. A new model is developed based on export managerial psychology theory, which integrates two constructs, the export managers’ rewards and the level of morale, as critical variables affecting export performance. In specific countries i.e. Cyprus and Malta, the research findings suggest that four connected relationships in a Partial Least Squares model are positive, significant, and substantial. Particularly, managers’ financial and nonfinancial rewards influence the managers’ level of morale, which in turn affects managers’ behavioral performance, and managers' behavioral performance influences managers’ outcome performance, which, finally, impacts on firms’ export performance. Finally, the sixth article focuses on the value drivers of the unethical marketing behavior of exporters, as seen from the perspective of their importers, and how this in turn affects the quality of their working relationship and performance. Based on a sample of 189 Cypriot importers, the study revealed that similarities in national, corporate, and personal values between importers and their foreign suppliers are negatively related to unethical marketing practices of the latter as perceived by the former, and vice versa. Perceived export marketing unethicality, in turn, negatively influences the exporter-importer relationship quality (as expressed in terms of cooperation, communication, trust and commitment), which subsequently has harmful effects on the performance of the relationship. Exporting firms which adopt unethical marketing behavior eventually reduce their export performance while at the same time there is a negative impact on importers’ performance. The findings of the study have important implications for import managers in terms of properly selecting and handling relationships with their foreign suppliers.

  • 137.
    Coudounaris, Dafnis
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle.
    Kaminarides, John S.
    Arkansas State University.
    In search of an attitudinal model of the management behavior of UK non-exporters versus exporters: A useful tool for the UK entrepreneurs for exporting goods and services2008Konferansepaper (Fagfellevurdert)
  • 138.
    Coudounaris, Dafnis
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle.
    Kvasova, Olga
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Leonidou, Leonidas
    Department of Public and Business Administration, Faculty of Economics and Management, University of Cyprus.
    Pitt, Leyland
    Simon Fraser University, Vancouver.
    Nel, Deon
    Faculty of Business and Law, School of Management and Marketing, Deakin University, Melbourne.
    Fifteen good years: an analysis of publications in Management international review2009Inngår i: MIR: Management International Review, ISSN 0938-8249, E-ISSN 1861-8901, Vol. 49, nr 5, s. 671-684Artikkel i tidsskrift (Annet vitenskapelig)
    Abstract [en]

    This article presents a content analysis of Management International Review for the fifteen-year period 1993-2007. A total of 360 papers appearing in the journal during that period were analyzed to identify the key trends in the evolution of Management International Review. The five major themes addressed included an examination of the nature of authorship, an identification and ranking of the most prolific authors, an evaluation of the characteristics of the articles, recognition of the most influential articles based on the number of citations they received, and an uncovering of the specific thematic areas within the published articles.The study combines publishing productivity and citation analyses. The conclusions derived from the study are presented and some guidelines for future research provided.

  • 139.
    Coudounaris, Dafnis N.
    et al.
    Neapolis University Pafos.
    Leonidou, Leonidas C.
    University of Cyprus.
    Kvasova, Olga
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Christodoulides, Paul
    Cyprus University of Technology.
    Drivers and Outcomes of an Eco-Friendly Tourism Attitude and Behavior2016Inngår i: Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference / [ed] Kirk Plangger, Encyclopedia of Global Archaeology/Springer Verlag, 2016, s. 215-223Konferansepaper (Fagfellevurdert)
    Abstract [en]

    This article reports the findings of a study, conducted among 234 tourists who visited Cyprus, aiming to identify the drivers and outcomes of an eco-friendly attitude. Using structural equation modelling, it was confirmed that deontology, law obedience, and political action of tourists positively influence the adoption of an environmentally-friendly attitude. In turn, this was found to be conducive to an eco-friendly behavior which ultimately enhances his/her satisfaction. The study findings have important implications for business managers and public policymakers, while directions for future research are provided.

  • 140.
    Curry, Amanda
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Across the great divide: A literature review of management accounting and operations management at the shop floor2019Inngår i: Management Review Quarterly, ISSN 2198-1620, Vol. 69, nr 1, s. 75-119Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Management accounting’s ability to provide relevant information in production environments has long been discussed in the fields of management accounting (MA) and operations management (OM). Researchers from each field play a major part not only in disseminating their research results, but also in channelling their perceptions of management accounting in production environments through journal publications. The thesis of this paper is that via an examination of the paradigms, theories, and methods in the fields of MA and OM our understanding of the prevailing assumptions about management accounting in production environments in the academic community can be enhanced. The review shows a divide between the fields where the field of OM is oriented towards problem-solving, and the field of MA is more theory oriented. The review points out that the understanding of practice is a divider between the fields, but it also suggests that incorporation of practicing production members into research is a promising path forward. The paper then concludes that OM problematizes management accounting in production environments as a starting point for their research agenda and that both fields portrayal of management accounting in production environments need to be nuanced. There is a need to challenge the research expectations and to accept unconventional research methods to enhance knowledge about management accounting in production environments.

  • 141.
    Curry, Amanda
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Performance management in production environments: A review of management accounting and operations management literature2014Konferansepaper (Fagfellevurdert)
  • 142.
    Curry, Amanda
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    The use of management accounting in the social interplay between management accountants and operations managers in mining production environments: a thesis proposal2014Rapport (Fagfellevurdert)
  • 143.
    Curry, Amanda
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Hersinger, Anders
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Nilsson, Kent
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Operations managers’ use of (ir)relevant management accounting information: A mixed-methods approach2019Inngår i: The Nordic Journal of Business, ISSN 2342-9003, E-ISSN 2342-9011, Vol. 68, nr 1, s. 5-33Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This paper focuses on the operations managers’ use of non-financial information in their operational work and examines whether this use increases their satisfaction with management accounting systems. Survey responses from 168 operations managers in a Swedish mining company unexpectedly demonstrate a positive relationship between operations managers’ use of traditional management accounting and management accounting system satisfaction. Our findings from a subsequent qualitative workshop in which operations managers participated suggest that trust in integrated systems is damaged by careless handling of input in such systems and interpretation difficulties caused by a lack of effective guidance from accountants. Operations managers perceive traditional management accounting as objective and appear to use it collectively as a basis for learning and improvement. Operations managers use traditional management accounting proactively with their teams, but simultaneously seek help from ‘business-oriented’ accountants to navigate in operational situations.

  • 144.
    Dabirian, Amir
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Diba, Hoda
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Tareh, Farzaneh
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Treen, Emily
    Beedie School of Business, Simon Fraser University, 500 Granville Street, Vancouver.
    A 23-Year Bibliometric Study of the Journal of Food Products Marketing2016Inngår i: Journal of Food Products Marketing, ISSN 1045-4446, E-ISSN 1540-4102, Vol. 22, nr 5, s. 610-622Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This article presents a statistical review of the Journal of Food Products Marketing publication for the past 23 years, from the journal’s inception in 1992 through to 2014. The intent of this article is to highlight the publication’s contribution to discourse within the global food industry. A total of 505 papers were analyzed through bibliometric techniques to identify the journal’s most significant findings and trends. An appropriate introduction of the journal’s nature and scope in the industry allowed for further analysis of research articles within the journal. From this analysis, five major themes emerged for further study, which include content, manuscript, citations and reference, authorship, and special editions

  • 145.
    Dabirian, Amir
    et al.
    Royal Institute of Technology (KTH), Stockholm.
    Kietzmann, Jan
    Beedie School of Business, Simon Fraser University, Vancouver.
    Diba, Hoda
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    A great place to work!?: Understanding crowdsourced employer branding2017Inngår i: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068, Vol. 60, nr 2, s. 197-205Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The benefits provided by employment and identified with a specific employing company are referred to as employer branding. We argue that when employees use IT to share and access work-related experiences openly across organizations, their expectations and assessments of workplaces change. We collected 38,000 reviews of the highest and lowest ranked employers on Glassdoor, an online crowdsourced employer branding platform. Using IBM Watson to analyze the data, we identify seven employer branding value propositions that current, former, and potential employees care about when they collectively evaluate employers. These propositions include (1) social elements of work, (2) interesting and challenging work tasks, (3) the extent to which skills can be applied in meaningful ways, (4) opportunities for professional development, (5) economic issues tied to compensation, (6) the role of management, and (7) work/life balance. We clarify that these value propositions do not all matter to the same extent and demonstrate how their relative valences and weights differ across organizations, especially if institutions are considered particularly good or bad places to work. Based on these findings, we show how employers can use crowdsourced employer branding intelligence to become great places to work that attract highly qualified employees.

  • 146. Dadkhah, Hooman
    et al.
    Samari, Maryam
    Attracting Donations: How Iranian Charity Organizations Promote to Attract Donation?2016Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Non-Profit Organizations (NPO), also called the third sector, are organizations that do not aim to generate revenue and, as the name suggests, profit making is not their goal. However, like any other organization, they have expenses to cover in order to reach their goals. Thus, these organizations have to focus on fund-raising besides the main goals of the organizations. In order to make money, these organizations have to conduct marketing communications. Hence, NPOs marketing communication involves objectives and tools. Iranian NPOs have been active in the last couple of years and they used fund-raising activities in order to attract public funds. They majorly focus on public and social problems and their main aim is to increase public awareness and help people of the society in particular ways. After reviewing the previous studies in the marketing communication, we have come up with the topic, which focuses on the marketing communications of NPOs in Iran. The main goal of this study is to find out the marketing communication objectives and tools of NPOs in Iran. We have used a case study approach in our qualitative research method and our study was conducted on two major NPOs in Iran. After analyzing the collected data, we have come up with the final conclusions. Our study reveals that NPOs main objective is fund-raising and variety marketing communication tools are used by NPOs in order to attract funds. To do so, the NPOs use both digital and traditional marketing communication tools.

  • 147.
    Dana, Léo - Paul
    et al.
    Montpellier Business School.
    Dabić, Marina
    University of Zagreb & Nottingham Trent University.
    Johansson, Jeaneth
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Food Organization Matters: Paradoxes, problems and potentialities with Rangifer tarandus, traditional food for Inuit and Sámi2017Konferansepaper (Fagfellevurdert)
    Abstract [en]

    Abstract

    Aboriginal Inuit of the Arctic Canada and indigenous Sámi of Fennoscandia hold onto cultural values such as sourcing traditional food from their land; these peoples still live – at least partially – in a subsistence economy. Both were traditionally nomadic, and nowadays, Inuit travel to hunt, while Sámi reindeer herders still follow their herds during periods required. Given their lifestyle, nomadic patters, work values, ethics, natural adaptation, and the central tenet of their food production and eating habits, both of these societies constitute an interesting case about self-employment, subsistence, food production and organization – including food-sharing by which income is voluntarily distributed according to custom, to the needy. However, much remains to be known about how they adapt to problems and engage in these matters. Whereas quantitative methods best answer why questions, we opt for a qualitative approach that is better suited to how questions. In a qualitative study, we observe the preservation of and respect for traditional knowledge and competencies. Community entrepreneurs organize their society with a high level of respect, networking, and reducing economic risk. We also identify tension between mainstream and traditional culture in the framing process, and how different types of frames were used to develop consensus around their core cultural food. We show and identify a process model of how the Inuit and Sámi communities engaged in frames and framing to develop consensus through self-respect of traditional knowledge, but to adjust and influence challenges to their historical culture.  

  • 148.
    DesAutels, Philip
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons: six rules for marketers2011Doktoravhandling, med artikler (Annet vitenskapelig)
    Abstract [en]

    Since the 1960’s the customer has been at the focal point of business and the marketer’s job has been one of “identifying and meeting human and social needs” to create and deliver value to the customer. The result is that the marketer straddles the interface between technology and society, serving as both mediator and manager. In this research, I build towards a singular research goal; helping marketers understand the relationship between technology and society in a manner that provides them with the insight they need to deal effectively with the unintended consequences of technology. I begin this thesis by building the theoretical foundation needed to situate the five studies underlying this research. Next I introduce these studies in turn, outlining the question, methodology and results of each. Finally, I use the findings from these studies to address my original research question. This research topic is challenging because the world of technology and the social world are conflated. The terms ‘social’ and ‘technical’ are abstractions of a convoluted whole – society is embedded in technology and technology is embedded in society. To meet this challenge, I introduce and apply a new methodological approach for analyzing sociotechnical systems in the marketing domain. This approach has allowed me to answer the original research question on two levels ways. First, I developed a formal set of propositions to guide marketing researchers exploring the relationship between technology and society, and second I present marketing practitioners with six rules for dealing with the unexpected effects of socio-technical interactions, or more simply: six rules for making social lemonade from technological lemons. As this research shows, the inevitable unintended pleotropic consequences of technology’s impact on society and of society’s impact on technology create a constant flux of opportunity and risk and therefore represents a major challenge for marketers.

  • 149.
    DesAutels, Philip
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    UGIS: Understanding the nature of user-generated information systems2011Inngår i: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068, Vol. 54, nr 3, s. 185-192Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    People from around the world are bringing together a variety of information technologies-devices, services, applications, networks, and information-to create personal information systems. This emerging phenomenon is enabled by a convergence of inexpensive, powerful, and ubiquitous devices and applications connected through global networks, motivated by an open ideology and enacted by 'prosuming' users. This article examines the phenomenon of the user-generated information system (UGIS) to better understand its origins and thereby describe its nature. A formal definition of UGIS is developed, and its components described. A model of the ideological and technical forces that contribute to the changing role of the user as information system creator, and to the emergence of this capability and issues, is introduced. Implications for managers are discussed

  • 150.
    DesAutels, Philip
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Berthon, Pierre
    Bentley University, United States.
    The PC (polluting computer): forever a tragedy of the commons?2011Inngår i: Journal of strategic information systems, ISSN 0963-8687, E-ISSN 1873-1198, Vol. 20, nr 1, s. 113-122Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The portable computer or notebook has become an integral and even essential aspect of modern life. Year-in-year its price to the consumer falls while its performance grows, yet recent analysis suggests that pound-for-pound its environmental costs are amongst the highest of any product on the planet. In this paper we explore the market price of "sustainable" notebooks. Drawing on the framework of the ‘tragedy of the commons' we postulate that as manufacturers shift costs away from the commons to comply with sustainability standards, the cost to the consumer will inevitably rise. We test our hypothesis by comparing the prices of EPEAT Gold certified notebooks with uncertified portable computers. The results are discussed, alternative hypotheses explored and further research outlined.

1234567 101 - 150 of 1047
RefereraExporteraLink til resultatlisten
Permanent link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf