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  • 301.
    Farhang, Manucher
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    WWW and Swedish SME perception of export marketing2001Ingår i: Challenges and opportunities for international business in the shifting global economic environment: proceedings / [ed] Khosrow Fatemi; Erdener Kaynak, Zagreb: International Management Development Association , 2001Konferensbidrag (Refereegranskat)
  • 302.
    Farshid, Mana
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Electronic consumer communication, word of mouth and brand image: insights from computer-aided content analysis2012Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
    Abstract [en]

    Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. As a result, brands are now attempting to utilize social media to reach existing customers, capture new ones, and build or maintain their credibility and reputation. Although the incidence of social media is magnifying the marketplace through its impact on consumer-to-consumer conversations, methods for shaping such conversations have yet to be articulated.The biggest challenge lies in the fact that the growth of social media has reduced organizations’ control over their brand image and reputation. Consumer communications have the potential to considerably impact word-of-mouth branding, which can in turn affect brand image, which is the key element of a company’s success and its customer relationships. With the advent of social media, brand management has become not only more difficult but also increasingly critical to the credibility and reputation of firms. Moreover, consumer-generated content and its rapid diffusion take control over advertising-intended messages away from brand managers.The aim of this thesis is to contribute to the understanding of how managers can analyze electronic word of mouth and consumer conversations in order to manage brand image in social media with the use of computer-aided content analysis tools and techniques. Clearly, it is important for those who manage brands to have a good idea of what is being said about the brands in social media. Regarding the investigation of the impact, this thesis will review five studies. The first article briefly describes a study of the relative positioning of several South African university brands based on brand visibility information from How Sociable. The second study examines the relative positioning of some large financial service brands and their brand reputation according to their assessment in Social Mention. The third article addresses the relative positioning of Sauternes brands and their brand image. In the fourth, consumer conversations posted on YouTube regarding viral advertisements have been studied in order to identify the most appealing elements and to clarify ways in which managers can decide their strategies by using these elements. The final article is a case study that illustrates how consumer conversations and content generation can pose some challenges to the brand image.Textual analysis is an effective method for studying consumer communication in regard to online word of mouth. Content analysis, and more specifically computer-aided content analysis, was used to capture and evaluate these conversations. Brand managers need a better tool to gauge the changes of mood in social media conversations based on social conversation measurements. This thesis describes and suggests powerful analytical tools and techniques, which can be added to the brand managers’ arsenal. It is important to find the best way to portray and communicate this data so that marketing decision makers can quickly and easily compare changes in brand images. This thesis concludes by discussing insights gained from these five papers, acknowledging the limitations, describing managerial implications, and suggesting avenues for further research.

  • 303.
    Farshid, Mana
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ashrafi, Leila
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Role of anti-brand websites on brand image2013Konferensbidrag (Refereegranskat)
  • 304.
    Farshid, Mana
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ashrafi, Leila
    Wallström, Åsa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Engström, Anne
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Role of anti-brand websites on brand image2015Ingår i: Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / [ed] Krzysztof Kubacki, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, s. 51-56Konferensbidrag (Refereegranskat)
    Abstract [en]

    Since customers are facilitated through the internet and many-to-many communication, they can easily and conveniently share their opinions with others. Anti-brand websites operate as forums for high-level empowered electronic word-of-mouth exchanges. This study has investigated the role of anti-brand websites on brand image. The scripted data of focus group discussions have been analyzed using Leximancer, a textual analysis tool, because it can recognize themes and concepts that show customers’ perspectives and determine the core concepts that are most highlighted or criticized by complainers and activists.

  • 305.
    Farshid, Mana
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Chan, Anthony
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle.
    Nel, Deon
    Flinders Business School, Flinders University, Adelaide.
    A sweet face man: using Chernoff faces to portray social media wine brand images2012Ingår i: International Journal of Wine Business Research, ISSN 1751-1062, E-ISSN 1751-1070, Vol. 24, nr 3, s. 183-195Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The rise of social media and its resultant impact on brand management has become a critical factor in guarding the reputation of the firm. Consumer-generated content has the potential to spread rapidly over social networks and the implications are that advertising as traditionally used by brand managers, now offers little control over the communication message. Brand managers need a better tool to gauge the changing mood in social media conversations. The purpose of this paper is to suggest a powerful method, Chernoff Faces, to compare six Sauternes wine brands based on social conversation measurement. Design/methodology/approach – This study describes a source of data relating to wine brand visibility in social media, and then presents a simple yet powerful graphical tool for portraying this information. This tool facilitates the communication, understanding, and assimilation of the relevant information. Findings – The findings of this paper are presented in six social media wine faces. Facial features are allocated to eyes, facial line, hair density and others to reflect “Social Mention” data measuring brand strength, positive and negative sentiment and related elements such passion for the brand. A brief subjective interpretation of the differences between the wine brands offers a match between Chernoff faces representation and historical data on the brands being compared. Research limitations/implications – The paper has some limitations related to the dynamic nature of social media. This study provides more of a snapshot in time rather than an ultimate set of results. Future research could be done by closely monitoring the results for a set of brands over a period. A new option to overcome this by using longitudinal data is offered as a option in future research. Originality/value – Since social media are multi-dimensional and attempts to understand conversations it requires tracking different measures simultaneously. It is important to find the best way to portray and communicate this data so that wine marketing decision makers can quickly and easily compare changes in brand images. Using faces to accomplish this is an easy and novel way compared to more demanding multidimensional scaling techniques.

  • 306.
    Farshid, Mana
    et al.
    Royal Institute of Technology (KTH), Stockholm.
    Paschen, Jeannette
    Royal Institute of Technology (KTH), Stockholm.
    Eriksson, Theresa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Keitzmann, Jan H.
    Gustavson School of Business, University of Victoria.
    Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business2018Ingår i: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068, Vol. 61, nr 5, s. 657-663Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    It is not surprising that managers find it hard to distinguish similar-sounding, IT-based concepts such as augmented reality and virtual reality. To many, all of these constructs mean nearly the same and, as a result, the terms are often used interchangeably. This confusion holds back those eager to explore the different opportunities these new technologies present. This Executive Digest presents six different types of reality and virtual reality—(1) reality, (2) augmented reality, (3) virtual reality, (4) mixed reality, (5) augmented virtuality, and (6) virtuality—as part of our actual reality/virtual reality continuum. We then illustrate their differences using a common example and outline business applications for each type

  • 307.
    Farshid, Mana
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Plangger, Kirk
    Simon Fraser University, Vancouver.
    Nel, Deon
    Flinders University, Adelaide.
    The social media faces of major global financial service brands2011Ingår i: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 16, nr 3-4, s. 220-229Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    With the advent of social media, brand management has become not only more difficult, but also increasingly critical to the credibility and reputation of firms. Moreover, consumer-generated content and its rapid diffusion takes control over advertising-intended messages away from brand managers. Financial services brand managers will not fully be able to control the destinies of their brands, but at the very least they need to be involved in the conversations that speak about their brand. This article suggests a powerful analytical tool Chernoff Faces, which can add to financial service brand managers’ arsenal.

  • 308.
    Ferreira, Caitlin
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Robertson, Jeandri
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Kirsten, Marnell
    Department of Human Studies, Red and Yellow Creative School of Business, Cape Town, Western Cape, South Africa.
    The truth (as I see it): philosophical considerations influencing a typology of fake news2019Ingår i: Journal of Product & Brand Management, ISSN 1061-0421Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose–The purpose of this paper is to provide an overview of the philosophical considerations of fake news and provide an alternative view to current conceptualizations of its binary nature. Through an evaluation of existing research, a typology of fake news is presented that considers thepossibility that the propagation of fake news about a brand, may be stemming from the brand itself, a previously unexploredfield in the literature.

    Design/methodology/approach–This is a conceptual paper based on extensive literature review on thefields of fake news and knowledgecreation, resulting in the creation of a synthesized typology.

    Findings–The role of power structures greatly influences the ability for a brand to respond to fake news. Externally constructed disinformation is seemingly more difficult for a brand to address, as a result of having limited control over the message. Internally constructed information, while stemming from the brand itself provides the brand with more control, but a greater public distrust as the source of the fake news seems to confirm the disinformation.

    Practical implications–This paper presents a typology that contrasts the source of the construction of disinformation and the extent to which thefacts have been fabricated. Furthermore, this paper provides future researchers with an alternate understanding of the conceptualization of fakenews.

    Originality/value–This paper is the first of its kind to establish a typology of fake news on the basis of the source of construction ofdisinformation. The source plays an important role when assessing the associated brand risks and developing an approach to combat potential negative implications.

  • 309.
    Florén, Henrik
    et al.
    Center for Innovation, Entrepreneurship and Learning Research (CIEL), Halmstad University .
    Frishammar, Johan
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Löf, Anton
    Raw Materials Group, Stockholm.
    Ericsson, Magnus
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Samhällsvetenskap.
    Raw materials management in iron and steelmaking firms2019Ingår i: Mineral Economics, ISSN 2191-2203, E-ISSN 2191-2211, Vol. 32, nr 1, s. 39-47Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper adds new knowledge on how raw materials should be managed in iron and steelmaking firms. While previous research has contributed significantly to how firms should deal with functional challenges related to raw materials, the understanding of Raw Materials Management from a holistic perspective is largely lacking, and extant research does not provide qualified advice to firms on this matter. This study provides such knowledge by drawing on insights from Höganäs AB, a world leader in ferrous powder metallurgy, and their efforts to identify key aspects and principles of raw materials management. Our elaboration of a more holistic view on raw materials management builds on two elements. First, we depict five external uncertainties and three internal conditions that impact firm-level raw materials management. Second, we present six critical capabilities that underpin proficient firm-level raw materials management. The paper concludes with a discussion of implications for both firms aiming to increase their raw materials proficiency and to future investigations into this important area.

  • 310.
    Flostrand, Andrew
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Finding the future: Crowdsourcing versus the Delphi technique2017Ingår i: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068, Vol. 60, nr 2, s. 229-236Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    When managers are unable to use quantifiable time series data to make forecasts or decide on uncertainties, they can either rely on their own intuition and judgment or resort to the insights of others. The Delphi technique is a well-known forecasting technique that relies on the pooled perspectives of experts to predict uncertain quantities or the outcomes of events. This relies on polling the opinions of experts, aggregating these opinions, feeding them back to the responding experts along with their own estimates, and having them repeat their judgment calls until some level of consensus is reached. More recently, however, the opinions of many others who are not experts have been sought on a range of topics in a loose assembly of similar techniques bundled under the title of crowdsourcing. This article compares Delphi and crowdsourcing as prediction and estimation tools for managers. It notes their differences and similarities, and provides a simple tool for executives to use in deciding whether or not to use these tools, and if so, which tool or combination of them will work best in a given situation.

  • 311.
    Flostrand, Andrew
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Motivating External Participation in Marketing Intelligence Foresight2019Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
    Abstract [en]

    Long-range planning for purposes of deciding on the development of high investment and long development cycle activities requires that assumptions be made about environmental factors at the time of their future completion. For organizations that serve a market, the future market factors related to supply, demand, and technological developments are at once fundamentally critical and unknowable  with certainty. As long-range planning is required, the optimal strategy is to engage best practices of marketing intelligence foresight. Oftentimes, quantitative analytics of historical data can provide forecasts of future variable values but on the longer time scales of decades, the assumptions that these formulae are based upon become increasingly uncertain. It is therefore necessary to integrate any reasonably accessible insights related to the potential future market factors when responsibly developing long-range plans. While organizations might be expected to have astute insight within their boundaries, valuable insight also exists in the knowledge and reasoning of entities outside of the firm. By appropriately engaging motivational theory in the design of information collecting activities, optimal value from these external sources of insight can be captured for inclusion in long range planning.

    This body of research centers on the motivation types within Self-Determination Theory (SDT) as they are operationalized by two groupings of insight seeking activities: crowdsourcing and the Delphi technique.

    In the form of an answer to the core research question of “How do organizations seek to maximize the value of marketing intelligence foresight tools that call upon external participation?”, this thesis uses the results and output of five research papers to answer four sub-questions. RQ1: How can organizations apply Self Determination Theory to optimize the value gained from crowdsourcing activities? RQ2: Where have academic researchers applied the Delphi Technique to date, and what longitudinal trends are evident? RQ3: To what degree does the use of crowdsourcing present a potential vulnerability vector for deleterious or malicious intent? RQ4: What motivating factors do expert panelists in a formal Delphi study cite as their reasons for constructively participating? By integrating these factors, this thesis builds a map that directly connects the activities and designs that are reasoned through the lens of SDT to be optimally engage productive motivation, through to a set of insight types that organizations may seek. The linkages take the form of four sets which then subdivide into18 formal propositions of direct linkages between: i) crowdsourcing forms and SDT motivational types, ii) crowdsourcing linked motivational types and accessible insight forms, iii) Delphi expert participation reason themes and SDT motivational types, iv) Delphi linked motivational types and accessible insight forms.

  • 312.
    Flostrand, Andrew
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi. Beedie School of Business, Simon Fraser University, Canada.
    Eriksson, Theresa
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle.
    Brown, Terrence
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi. Department of Industrial Economics, Royal Institute of Technology, Sweden.
    Better together: Harnessing motivations for energy utility crowdsourcing activities2019Ingår i: Energy Research & Social Science, ISSN 2214-6296, E-ISSN 2214-6326, Vol. 48, s. 57-65Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Energy utility firms operate under varying mandates throughout most of the world and typically must operate reliably with long planning cycles and requirements to meet bureaucratic scrutiny and regulatory toll gating to achieve both discrete plan approvals as well as their ongoing licenses to operate. One vehicle for gaining external insights and involving the stakeholders is crowdsourcing. Energy utility firms have a set of distinguishing characteristics (i.e. regulatory processes and stakeholder groups) that they must consider when implementing crowdsourcing activities to aid their planning and innovation strategies. To achieve constructive participation requires understanding and engaging the motivations of the population from which a firm wishes to draw input. We assert that customers’ interest, facilitated by digital age communication channels, can provide utility operators with an accessible, valuable resource to assist a wide range of planning and innovation activities. We use the Self-Determination Theory (SDT) lens, grounded by a set of in-depth interviews with utility industry professionals, to articulate motivations for members of the external customer community to provide value to the firms through crowdsourcing activities. We develop five propositions that collectively identify how energy firms should use SDT elements to design crowdsourcing activities. 

  • 313.
    Flostrand, Andrew
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Ho, Jason Y.C.
    Simon Fraser University, Burnaby, British Columbia.
    Krider, Robert E.
    Simon Fraser University, Burnaby, British Columbia.
    Implementing “Marketing Me”: A Simulation Enhanced Variant for a Student Self-Marketing Exercise2016Ingår i: Journal of Marketing Education, ISSN 0273-4753, E-ISSN 1552-6550, Vol. 38, nr 2, s. 83-89Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The use of student self-branding exercises in introductory marketing courses for undergraduate business programs has been growing in popularity due to a number of advantages for students. This article introduces implementation of the “Marketing Me” variant developed and used since 2013 by the authors, wherein alumni are brought in to engage with students in a simulated networking event context. This article shows results from postexercise surveys of both student and alumni participants indicating that this variant is strongly perceived to achieve two major goals: (a) enhance student understanding of segmentation, targeting, positioning strategies and (b) aid the students’ preparation for the job and career search processes

  • 314.
    Flostrand, Andrew
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Pitt, Leyland
    Beedie School of Business, Simon Fraser University, Burnaby, B.C., Canada.
    Bridson, Shannon
    Beedie School of Business, Simon Fraser University, Burnaby, B.C., Canada.
    The Delphi technique in forecasting: A 42-year bibliographic analysis (1975–2017)2020Ingår i: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 150, artikel-id 119773Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Since the infancy of the Delphi Technique for collecting and aggregating expert insight, this methodological tool has been discussed, adapted and applied in over 2,600 published scholarly papers to date. This paper mines the major citation indexing services to analyze five dimensions of these data: primary contribution (methodological or applied), field and subfield, length (in pages), year, and journal/conference. Interpreted visual analytics of these five dimensions (both individually and in combination) provide researchers, practitioners and editors with clear insights about whether the Delphi technique is still as prominently used, discussed, and written about in the academic literature as it was twenty years ago and the related trends that might inform predictions of its future use. Among these insights, a simple time series of frequencies of Delphi publications by year immediately shows that academic acceptance of Delphi as a research tool is not only well established, but it has been growing in popularity and range of research domains for two decades predicting unprecedented levels of use in the years to come.

  • 315.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: And So It Begins - Your Relationship as Alumni with LTU2011Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Gave this same talk in Stockholm, but now for alumni living and working around Luleå, Sweden

  • 316.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: And So It Begins - Your Relationship with LTU as an Alumni2011Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Talk for Alumni from LTU living and working in Stockhollm

  • 317.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Branding Talk for Swedbank - Luleå, Sweden2015Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    A talk about building a strong corporate + personal branding strategy as an organization.

  • 318.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Branding Workshop for ABI in Skellefteå2013Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Gave a half-day workshop and talk on both business and personal branding, connecting the entrepreneur's idea/company as a brand to the entrepreneur as a personal brand.

  • 319.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Building Your Brand2004Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Talk at the famous Ice Hotel in Jukkasjärvi, Sweden (near Kiruna) for entrepreneurs wanting to learn more about developing their service brands. Among the other speakers invited that day was the founder of the Ice Hotel, Yngve Bergqvist. The day included a tour of the ice hotel and the river from which the ice is taken.

  • 320.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Communicate with Confidence Sell with Style2013Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Was a part of a full-day workshop put on by Tanner-Rodriguez (a compnay owned by two colleauges at LTU). Our focus was on providing tips on handling English as a business langauge in business situations for local employees of small, medium-sized and large organizations.

  • 321.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Communicate with Confidence Sell with Style2013Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Was a part of a full-day workshop put on by Tanner-Rodriguez (a compnay owned by two colleauges at LTU). Our focus was on providing tips on handling English as a business langauge in business situations for local employees of small, medium-sized and large organizations.

  • 322.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Get to the Point!2015Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Lecture during welcome week for new, incoming students at LTU on how to give good group presentations.

  • 323.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Growth of a City2013Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Paper and talk at EGI Conference, Kulturenshus, Luleå, Sweden

  • 324.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: It's Your Life, Your Education2015Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Talk for all new incoming students at LTU. Given twice, for each all new technical (engineering) students arriving to LTU, as well as a second time for all non-engineering students (business, healthcare, education, etc. students).

  • 325.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: It's Your Life, Your Education2015Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Talk for high school (gymnasium) students in Luleå, Sweden about their futures.

  • 326.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Marketing Through Your Five Senses - Kultur & Näringsliv2013Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Talk on how marketing strategy influences a consumer's five senses...and even a little about the "sixth sense"!

  • 327.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Marketing Yourself2014Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Talk for student event LARV at Luleå University of Technology

  • 328.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Personal Branding for Athletes2014Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Talk for LKAB and the elite athletes they sponsor. In attandence were Swedish Olympic medal winners Charlotte Kalla and Markus Hellner.

  • 329.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Preparing for Job Interviews2015Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    How to develp your cover letter, CV and prepare for a job interview for 180 Degrees Consulting, non-profit student organization at LTU

  • 330.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Preparing for Job Interviews2015Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Talk for non-profit organization 180 Degrees Consulting

  • 331.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Presentation of Winner - Case Competition - Ekonomsektion2015Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Was asked to be the presenter of the top three teams in Ekonomsektions event, to see which team will be sent to the national competition in Stockholm.

  • 332.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Speaker for LTU Alumniträff - Göteborg2013Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [sv]

    Travled to Göteborg to give a talk to LTU alumni living and working there.

  • 333.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Talk for Career Day 2012 (Karriärdagen)2013Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Was one of the invited speakers at "Career Day 2012" for LTU students, hosted by the Career Center at LTU.

  • 334.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Talk for NLL2015Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Gave a talk on branding the the directo(s), part of the board of directors, as well as those working with communication for NLL. This took place at Norrbottens läns landsting (NLL) headquarters in Luleå, Sweden and primarily focused on talking to them about developing their branding strategy.

  • 335.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Talk for RACE students2014Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Gave a talk on personal branding for high school students from Sweden, Hungary, Germany and Italy.

  • 336.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: Talk on Place Branding for BodenLuleadagen2009Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    An annual event that brings together top business and political leaders from the cities of Boden and Luleå, thus, "BodenLuleådagen". Gave a talk about place branding for everyone.

  • 337.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Activity: The Bridge Builders - Helping Our Students Move on and Stay Connected2014Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    An inspirational talk I gave for the national conference for academic counselors (studievägledare) here at LTU in May 2014

  • 338.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: Academy of Marketing Science (AMS)2012Övrigt (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Reviwed conference paper: "Value co-destruction in complex B2B relations: conceptualization and mechanisms"

  • 339.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: Ambassadör utbildning - LTU2008Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Give a talk to all incoming students working as studnet ambassdors for LTU. Generally do this two times per year, once in the fall and once in the spring, at the invitation of Susanne Ljunghager, LTU Studentrekrytering Coordinator.

  • 340.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: Behöver Sverige 40-60 nya JAS-plan?2012Övrigt (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Short interview about the need for these new jet fighters for the Swedish military

  • 341.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: Charlotte Lindmark - Föreläsningar2014Övrigt (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    My support (quote) regarding the talents of of one of Sweden's best moderators and speakers, Charlotte Lindmark.

  • 342.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: Committee to Select Alumni of the Year at LTU2012Övrigt (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Sit in agroup of approximately 8 people who work to select "Årets Alum" (Alumni of the Year) at Luleå University of Technology in Sweden.

  • 343.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: Customer Relationship Managment by Ed Peelen (Pearson Education)2011Övrigt (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Reviewed selected chapters of textbook: "Customer Relationship Managment" by Ed Peelen (Pearson Education)

  • 344.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: Dagens ros2007Övrigt (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    The Luleå Eskimos received "Dagens ros" ("Daily Rose") for the time we take with Luleå's young people at various events.

  • 345.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: Dailey möter sitt gamla lag i premiär2006Övrigt (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Article that mentions my name - about a game between Jokkmokk and Luleå in American football

  • 346.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: DOCTORAL THESIS: Integrated Marketing Communication in Connecting Buyer and Seller Prior to Selecting the Supplier of Industrial Capital Goods"2013Övrigt (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Was reviewer/editor of doctoral thesis by Päivi Talonen, Tampere University of Technology, Finland

  • 347.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: En annan syn på Julens givande2014Övrigt (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Article that mentions my story about a man walking on the beach...

  • 348.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: En dag i Luleå om Social Media Marketing2010Övrigt (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    A talk I gave back in 2010, giving a talk that preceeded "Blondinbella" (Isabella Löwengrip). This appeared in a blogg after my talk.

  • 349.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: En röst för ny president2004Övrigt (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Interview about my vote in the 2004 U.S. Presidential election

  • 350.
    Foster, Tim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Aktivitet: En udda coach på flera plan2007Övrigt (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Big (cover page) story about my teaching and coaching

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