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  • 1. Bui, Thong
    Antecendents of intention to use mobile music services: a study among Swedish consumers2007Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    This study investigates the antecedents of intentions to use mobile music services among Swedish consumers. Relying on the theory of planned behavior, image congruence theory, and the technology readiness index, the study proposes an integrated research model that explains consumer intentions to use mobile music services. In the model, attitude, subjective norm, perceived behavioral control, image congruence and technology readiness index are independent variables and behavioral intention is the dependent variable. Seven hypotheses are suggested. Hypotheses 1 to 4 are about the positive relationships among attitude, subjective norm, perceived behavioral control, image congruence, and behavioral intention. Hypothesis 5A postulates a positive relationship between technology readiness index and intention. Hypothesis 5B suggests a positive relationship between the technology readiness index and perceived behavioral control. Hypothesis 5C considers the possibility that the effect of the technology readiness index on intention is mediated by perceived behavioral control. A cross-sectional survey is conducted among 334 respondents from a shopping center sample. Bivariate correlations and multiple regressions were used to test the hypotheses. Attitude is found to be the strongest predictor of intention, followed by image congruence, subjective norm, and perceived behavioral control. The technology readiness index correlates with perceived behavioral control but not with intention. Thus hypotheses 1 to 4 as well as hypothesis 5B are supported, hypothesis 5A is not supported and hypothesis 5C is not found to be applicable. A second survey with a convenience sample of students at Luleå University of Technology validates the results from the first survey. Since image congruence contributes significantly and independently to the explanation of intentions to use mobile music services, the proposed research model improves the prediction of consumers' intention over the TPB. This implies that, for a service like mobile music, practitioners should consider symbolic and expressive motives in addition to utilitarian benefits.

  • 2. Bui, Thong
    et al.
    Hultman, Magnus
    Factors Influencing the Success of E-Marketplaces2005In: Proceedings of ISBE: Illuminating Entrepreneurship - the theory and practice of enterprise creation and development, 2005Conference paper (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper has been to study factors that influence the success of e-marketplaces. Due to the development of internet and information technology, a new business model called electronic marketplace emerged in recent years. Electronic marketplace (e-marketplace) is a website where buyers and sellers can trade and close deals. The popularity of e-marketplaces reached its peak in the year of 2000, when the number of start-up marketplaces was nearly 1,500. However, only seven hundred of them existed in July 2002. This fact made us interested in the question of what factors contribute to the success of e-marketplaces. Design/Methodology/Approach: We used case study method. The selected samplings are PT, an e-marketplace in mobile phone and PO, in print matters. Our data was collected from the companies' documents, websites, and in-depth telephone interviews with the owners and managers.Findings: Two types of industries that may be advantageous for e-marketplace have no connection to the literature; industries that have problems of unethical or unserious players and industries where products become out of date and prices fall very quickly. Some classic business rules of thumb are still applicable in this online context. E.g., PT still emphasized the importance of developing close relationship with members. One e-marketplace involved in sales activities, and it is surprised to learn that this makes up the biggest part of revenue of the company.Implications: First, e-marketplace can promote security and trust to its trading community as a value proposition, especially for those markets with low degree of trust and security. Second, in order to build liquidity, e-marketplaces can focus on customer relationship and implement many measures to develop a tight bond between members. Third, e-marketplaces can also involve selling activities and generate considerable revenues.Originality/Value: There is some previous research about success factors for e-marketplaces, but most of it is applicable for very large e-marketplaces. To our knowledge, there is no research on the issue with small business to business e-marketplaces. Another unique feature of our study is that two investigated e-marketplaces that are selected for our sample are start-ups and based in Sweden, and though very small in terms of employees, but are still able to operate their business on a global scale. The findings have practical contribution to the SME community, especially those involved in e-commerce.

  • 3.
    Hultman, Magnus
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Opoku, Robert Ankomah
    King Fahid University of Petroleum and Minerals.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Oghazi, Pejvak
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bui, Thong
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Private label competition: the perspective of Swedish branded goods manufacturers2008In: Management Research News, ISSN 0140-9174, E-ISSN 1758-6135, Vol. 31, no 2, p. 125-141Article in journal (Refereed)
    Abstract [en]

    Purpose - This paper aims to gain a better understanding of how Swedish branded goods manufacturers (BGMs) deal with the increased usage of private labels. Design/methodology/approach - The approach takes the form of answering the three research questions of this study: how private labels are viewed by BGMs on the Swedish market; how Swedish BGMs strategically respond to the increases in private labels; and how the benefits and drawbacks of these strategic responses are perceived by Swedish BGMs. A contrasting multiple case study of four Swedish companies in the fast-moving consumer goods (FMCG) industry was used. Findings - The perceived advantages of private labels are connected to their overall control of the market in which they operate, whereas the advantages of BGMs are seen to be linked to product development and superior brand reputation. BGMs respond to private labels by taking them seriously and striving to increase the perceived distance of their brands from private labels in the eyes of the consumers. The overall benefit of these strategies is perceived to be preparedness for increased private label competition, while the drawbacks vary between companies. Research limitations/implications - In addition to empirical testing based on previous research on private label competition in a new setting, the study also presents suggestions for future research and the implications of the findings for managers. Practical implications - Findings indicate that BGMs should take the emergence of private labels seriously, while at the same time striving to maintain good business relationships with the retailers. Originality/value - The study provides insights into the competitive situation between private labels and the manufacturer brands in the Swedish FMCG market.

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