Change search
Refine search result
1 - 16 of 16
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Rows per page
  • 5
  • 10
  • 20
  • 50
  • 100
  • 250
Sort
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
Select
The maximal number of hits you can export is 250. When you want to export more records please use the Create feeds function.
  • 1. Berthon, Jean-Paul
    et al.
    Berthon, Pierre
    Do camels dream of electric fish?: reflections on animal dreams2008In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 61, no 5, p. 422-423Article in journal (Refereed)
  • 2. Berthon, Pierre
    et al.
    Ewing, Michael
    Monash University, Melbourne, VIC.
    Pitt, Leyland
    Naudé, Peter
    Department of Management, University of Bath.
    Understanding B2B and the Web: the acceleration of coordination and motivation2003In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 32, no 7, p. 553-561Article in journal (Refereed)
    Abstract [en]

    This paper explores business-to-business (13213) marketing on the Internet, and how the confluence of the two may transform the 13213 landscape. Specifically, it discusses the notion of linkage value to demonstrate why the 13213 phenomenon on the Internet is so significant. It then considers the mechanisms and enablers that have made the Web such an important 13213 marketing channel. It also explores how the Web can reduce transaction costs, thereby facilitating more efficient exchanges and markets. The concepts of links and nodes are then introduced and the processes of disintermediation, reintermediation, disaggregation and reaggregation are explored. Finally, Web B2B configurations are considered by way of a model that describes four archetypal configurations, and the factors that are antecedent to these modes and how the Web may influence them.

  • 3. Berthon, Pierre
    et al.
    Fischer, Katrin
    Department of Marketing, Bentley University.
    DesAutels, Philip
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    From mummers to new media: captivity, liberation, and the church of life after shopping2011In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 11, no 3, p. 181-187Article in journal (Refereed)
    Abstract [en]

    With the rise of new media, it is easy to overlook, not only old media but also mummery-the arcane medium of the flesh-street performances, stage shows, plays, and carnivals. In this paper, we look at the case of Reverend Billy and the Church of Life After Shopping. We begin by re-introducing the term 'mummer' as a traditional medium of expression and conceptually locate it relative to both old and new media. We then provide a brief introduction to captivity narrative studies, specifically looking at the role of humor in providing aesthetic freedom in incarceration. Reverend Billy and the Church of Life After Shopping serve as our case study to show how humor can be used to liberate citizens' thinking around the three Cs of American political ideology: church, capitalism, and consumption; and to highlight how Reverend adroitly integrates the medium mummery, old media, and new media into a unified whole to free consumers from the dominant ideology of US political interlocution. We conclude by offering ways to extend and elaborate upon this research. Mummery Captivity studies New media

  • 4.
    Berthon, Pierre
    et al.
    Bentley University Waltham.
    Pitt, Leyland
    Simon Fraser University, Vancouver.
    Campbell, Colin
    Simon Fraser University, Vancouver.
    Steyn, Peter
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    (Un)believable blogs: Blogs, Skepticism and Product Reviews2010In: New Directions, New Insights: Conference Proceedings, GFA 2010, Fourth German-French-Austrian Conference on Quantitative Marketing, Vienna, September 16-18, 2010, p. 85-86Conference paper (Other academic)
    Abstract [en]

    Blogs (short for "web logs") are websites, owned and written by individuals ("bloggers"). While most blogs serve merely as a way for individuals to record and report their thoughts and activities and have little commercial or organizational impact whatsoever, a smaller number enable those with more expertise to commentate on advanced and specialized phenomena, subjects, industries, products, and services. In doing so they reach very large audiences and become very influential. Blogs have become important marketing communication devices in recent years, because, used effectively, they can be very helpful relationship management tools. Blogger credibility in particular is of crucial importance from a communication perspective -recent research has demonstrated strongly that blogger credibility plays a positive role in relational trust. It begins to answer the issue: to what extent are readers skeptical about the content of blogs? This is an important question, because, if general skepticism is low, then blogs will prove to be effective ways of communicating with broad publics. If it is high, then marketing communicators need to factor this into their use of blogs as tools of communication and persuasion. In this research, a scale to measure advertising skepticism (STA) is adapted to a blogging context. Belief in a communication is a function of the both the source of that communication (source credibility) and the specific content of the communication (content credibility). Because the STA scale focuses primarily on the informational aspect of advertising, we integrate this into a more generalizable causal model of skepticism toward blogging. We argue that an individual's overall skepticism toward blogs impacts on their skepticism toward the information contained in blogs, and the extent to which they believe blogs are credible. This in turn influences the frequency with which they then read blogs. This structure is then tested empirically.

  • 5. Berthon, Pierre
    et al.
    Pitt, Leyland
    Nel, Deon
    Deakin University, Melbourne.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    The biotechnology and marketing interface: functional integration using mechanistic and holographic responses to environmental turbulence2008In: Journal of Commercial Biotechnology, ISSN 1462-8732, E-ISSN 1478-565X, Vol. 14, no 3, p. 213-224Article in journal (Refereed)
    Abstract [en]

    This paper serves to specify and ground research into interfunctional integration in a wider theoretical context with particular reference to the interaction between technology and marketing in the biotechnology sphere. The general and specific problem areas are specified as those of interfunctional relations and the dyadic relationship between marketing and biotechnical managerial functions in particular. The contextual/organisational generative mechanisms that are likely to keep interfunctional relations at the centre of scholarly attention for some time are explored from the perspective of cybernetic theory. The law of requisite variety states that in an effective open system environmental variety is matched by internal structural variety. As organisations are faced with ever more turbulent, and complex environments, this must be matched by an increased internal complexity within the organisation. The two modes of response, namely holographic and mechanistic, both highlight the need to further our understanding of interfunctional differences. Having established the problem and its genesis, a specific research agenda is outlined as the exploration of the interfunctional differences from a decision-making perspective.

  • 6.
    Berthon, Pierre
    et al.
    Bentley University, Waltham.
    Pitt, Leyland
    imon Fraser University, Vancouver.
    Parent, Michael
    Segal Graduate School of Business, Simon Fraser University.
    Berthon, Jean-Paul
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Aesthetics and ephemerality: observing and preserving the luxury brand2009In: California Management Review, ISSN 0008-1256, E-ISSN 2162-8564, Vol. 52, no 1, p. 45-66Article in journal (Refereed)
    Abstract [en]

    While luxury brands are one of the most profitable and fastest growing segments of the brand pantheon, they are the least understood. There is no established definition as to what a luxury brand is; no clear understanding of the value dimensionality of luxury brands; and no rigorous conceptualization of the different types of luxury brands. They are generally treated as homogenous. Little wonder the management of these brands is shrouded in mystery. This article explores the value dimensionality of luxury brands, differentiates among luxury brands, and proposes a typology to help firms understand the managerial implications and challenges of each type. All luxury brands are not the same-they can mean different things to different people or even different things to the same people, which makes target marketing of luxury brands both difficult and important. This also means that they react differently to each other both in times of economic prosperity and in downturns. This article also explores strategies for migrating mass-market brands into luxury brand markets.

  • 7.
    Caruana, Albert
    et al.
    University of Malta.
    Pitt, Leyland
    Berthon, Pierre
    Berthon, Jean-Paul
    Branding and diversity: the role of brand personality in positioning business schools2007In: Marketing theory and practice in an inter-functional world: Proceedings of the 2007 World Marketing Congress, Verona, Italy / [ed] Carol W. DeMoranville, The Academy of Marketing Science, 2007, p. 86-Conference paper (Other academic)
  • 8.
    Caruana, Albert
    et al.
    University of Malta.
    Pitt, Leyland F.
    Simon Fraser University, Burnaby, British Columbia.
    Berthon, Pierre
    Berthon, Jean-Paul
    Psychometric properties of the Brand Personality Scale: Evidence from a business school2007In: Psychological Reports, ISSN 0033-2941, E-ISSN 1558-691X, Vol. 100, no 3.1, p. 789-794Article in journal (Refereed)
    Abstract [en]

    The Brand Personality Scale has received considerable attention and has been frequently used and cited in the branding literature. This paper describes an investigation of the psychometric characteristics of the Brand Personality Scale in a business school context where umbrella branding is used. A sample (N = 262) of students attending the MBA program of a major business school in eastern USA completed the scale. Results indicate problems with the scale's dimensionality, poor reliability, convergent and nomological validity of the Ruggedness dimension, and lack of support for discriminant validity. Managerial and research implications and limitations are noted

  • 9.
    DesAutels, Philip
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Berthon, Pierre
    Bentley University, United States.
    The PC (polluting computer): forever a tragedy of the commons?2011In: Journal of strategic information systems, ISSN 0963-8687, E-ISSN 1873-1198, Vol. 20, no 1, p. 113-122Article in journal (Refereed)
    Abstract [en]

    The portable computer or notebook has become an integral and even essential aspect of modern life. Year-in-year its price to the consumer falls while its performance grows, yet recent analysis suggests that pound-for-pound its environmental costs are amongst the highest of any product on the planet. In this paper we explore the market price of "sustainable" notebooks. Drawing on the framework of the ‘tragedy of the commons' we postulate that as manufacturers shift costs away from the commons to comply with sustainability standards, the cost to the consumer will inevitably rise. We test our hypothesis by comparing the prices of EPEAT Gold certified notebooks with uncertified portable computers. The results are discussed, alternative hypotheses explored and further research outlined.

  • 10.
    DesAutels, Philip
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Berthon, Pierre
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Rising to the challenge: a model of contest performance2011In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 16, no 3-4, p. 263-274Article in journal (Refereed)
    Abstract [en]

    Contests are a ubiquitous form of promotion widely adopted by financial services advertisers, yet, paradoxically, academic research on them is conspicuous in its absence. This work addresses this gap by developing a model of contest engagement and performance. Using motivation theory, factors that drive participant engagement are modeled, and engagement's effect on experience and marketing success of the contest specified. Measures of contest performance, in-contest engagement and post-contest enduring interest are included. From the model, propositions are developed. Overall, the model provides financial service marketers with a theory-based foundation for designing and operating successful contests.

  • 11.
    Jung, Marie-Louise
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Berthon, Pierre
    Bentley University, Waltham.
    Fulfilling the promise: a model for delivering successful online health care2009In: Journal of Medical Marketing, ISSN 1745-7904, E-ISSN 1745-7912, Vol. 9, no 3, p. 243-254Article in journal (Refereed)
    Abstract [en]

    Ageing populations and runaway health costs are challenging governments and tax payers across the developed world. E-health has been trumpeted as a potential saviour. Yet delivery has been patchy, consumer reaction mixed and adoption slow: the jury is still very much out on e-health. Part of the problem may be that research has tended to focus on the technology rather than the user and on the product rather than the service. Moreover, the exploratory studies on use have lacked theoretical grounding so that we know that things are not working - we just do not know why. This is where this research contributes. In this article we review the potential benefits and pitfalls of e-health, and drawing on the technological acceptance literature to develop a theory-based model of e-health acceptance. Our model is a step towards providing the answer to the question of why e-health fails and how it can be made to work.

  • 12. Pitt, Leyland
    et al.
    Berthon, Pierre
    Prinsloo, Mélani
    Nel, Deon
    University of the Witwatersrand.
    Do I like my ICON?: determining preferences for firms' mode of strategic focus2007In: International Journal of Technology Marketing, ISSN 1741-878X, E-ISSN 1741-8798, Vol. 2, no 1, p. 1-18Article in journal (Refereed)
    Abstract [en]

    Whether they intend to or not, firms adopt a strategic mode of focus, a way of directing efforts towards markets, products, both or neither. However, in a fast changing environment, such as South Africa, little information exists on whether managers within these organisations feel that the archetype they have adopted will be appropriate for survival in the near mid-term future. This paper reports on the results of a study that identified the modes of focus of South African firms as perceived by senior marketing managers. It then matches these to the strategic mode that the managers see as most likely to guarantee the future success of their firms. Limitations of the study are identified, implications for management highlighted and avenues for future research discussed.

  • 13. Pitt, Leyland
    et al.
    Merwe, Rian van der
    User Experience Research - e-Bay, San Jose, CA.
    Berthon, Pierre
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Barnes, Bradley R
    Leeds University Business School, University of Leeds.
    Swedish BioTech SMEs: The veiled values in online networks2006In: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 26, no 5-6, p. 553-560Article in journal (Refereed)
    Abstract [en]

    For many years, sociologists have conceptualized and debated the value of ‘social capital', the resources embedded in an actor's social network. The notions of network organizations and strategic alliances have become important forms of entrepreneurial venture, yet often the value in these networks is veiled by network complexity. These associations of individuals and organizations are typically undocumented, difficult to identify by third parties, and even pass unrecognized by their constituent members. They consist of informal Internet networks that are extremely valuable because of the strategic social capital embedded in them. Drawing on social network theory, this paper outlines a methodology for viewing and valuing informal Internet networks, using small-to-medium sized enterprises in the Swedish biotechnology arena as a backdrop. It demonstrates that networks can be constructed from the links between the web sites of actor firms, and that it is possible to use social network theory to identify the most prominent actors. Then, using structural hole analysis, the entrepreneurial opportunities surrounding these actors can be unveiled.

  • 14.
    Pitt, Leyland
    et al.
    Simon Fraser University, Vancouver.
    Parent, M.
    Simon Fraser University, Vancouver.
    Berthon, Pierre
    Bentley University, Waltham.
    Steyn, Peter
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. Aha! Research, Hong Kong.
    Event sponsorship and ambush marketing: lessons from the Beijing olympics2010In: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068, Vol. 53, no 3, p. 281-290Article in journal (Refereed)
    Abstract [en]

    Sponsorship of large sporting and cultural events has become a major marketing communication tool, particularly when firms obtain exclusive rights and garner the hype associated with this honor. Concomitantly, ambush marketing-defined as attempts by competitors to exploit the event-has also increased in prominence. This article outlines what is known as the Li Ning affair, whereby major Olympic sponsor Adidas was ambushed by lesser-known Chinese sportswear company Li Ning, whose namesake founder was the most decorated Chinese Olympian and who lit the Olympic flame at the 2008 Beijing Olympiad. Data collected immediately following the closing of the Beijing Games isolates what we call the Li Ning effect-or, being incorrectly identified as an official sponsor-and the positive effects this has on measures of brand attitude and recommendation likelihood. As presented herein, seven lessons about ambush marketing can be derived from the Li Ning affair, which sponsors and those considering sponsorship opportunity might wish to learn.

  • 15. Pitt, Leyland
    et al.
    Watson, Richard
    Terry College of Business, University of Georgia.
    Berthon, Pierre
    Piccolo, Gabriele
    Department of Economics, Enterprise and Regulation, University of Sassari.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    E-commerce, Web 2.0 and entrepreneurship: opportunities in the U-space2009In: International Journal Entrepreneurship Education, ISSN 1649-2269, Vol. 7, no 1Article in journal (Refereed)
    Abstract [en]

    Web 2.0 is not so much about new technologies as it is about new ways of using the internet and its associated technologies. In this article, we briefly describe the technological situation frequently referred to as Web 2.0, and distinguish it from its preceding phase, or "Web 1.0". Then, using the distinguishing characteristics of Web 2.0, we outline a framework that we call the "U-space" that can assist in identifying and classifying the opportunities and issues that will present themselves to entrepreneurs in the Web 2.0 environment. In conjunction with this, weoutline four short cases that illustrate this framework. We conclude by identifying some questions Web 2.0 entrepreneurs and those who teach entrepreneurship should answer in the utilization of the framework in the Web 2.0 milieu.

  • 16. Steyn, Peter
    et al.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Pitt, Leyland
    Parent, Michael
    Simon Fraser University, Vancouver.
    Berthon, Pierre
    The social media release as a public relations tool: intentions to use among B2B bloggers2010In: Public Relations Review, ISSN 0363-8111, E-ISSN 1873-4537, Vol. 36, no 1, p. 87-89Article in journal (Refereed)
    Abstract [en]

    The Social Media Release (SMR) is emerging as a potentially powerful public relations tool in a world of social network media, particularly when targeted at influential bloggers. The research described here studies the factors that influence bloggers to use SMRs, using the Technology Acceptance Model as a theoretical framework, concentrating specifically on their perceptions of usefulness and ease of use.

1 - 16 of 16
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf