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Publications (6 of 6) Show all publications
Koporcic, N., Sjödin, D., Kohtamäki, M. & Parida, V. (2025). Embracing the “fail fast and learn fast” mindset: conceptualizing learning from failure in knowledge-intensive SMEs. Small Business Economics, 64(1), 181-202
Open this publication in new window or tab >>Embracing the “fail fast and learn fast” mindset: conceptualizing learning from failure in knowledge-intensive SMEs
2025 (English)In: Small Business Economics, ISSN 0921-898X, E-ISSN 1573-0913, Vol. 64, no 1, p. 181-202Article in journal (Refereed) Published
Abstract [en]

“Fail fast and learn fast” is a principle commonly advanced to quickly grow and scale startups and SMEs. However, the literature lacks detailed insights into how such learning is organized. The paper aims to investigate how knowledge-intensive SMEs learn from failures through organizational learning processes. To answer this question, we present in-depth case studies of three SMEs that operate in a dynamic context where quick adaption to changes, failures, and learning are natural modes of practice. Our findings present the learning from the failure process, which includes three phases: (1) failure recognition, (2) interactive sensemaking, and (3) organizational adaptation. We condense our insights into a framework disentangling how SMEs succeed and fail and how they can learn from failures through their underlying learning processes. We contribute to prior literature on organizational learning in SMEs by focusing on knowledge-intensive SMEs and practices that enable effective learning from failures.

Place, publisher, year, edition, pages
Springer, 2025
Keywords
Business model innovation, D83, Experimentation, Fail fast and learn fast mindset, Knowledge-intensive SMEs, L26, Learning from failure, M13, Organizational learning and innovation
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-104550 (URN)10.1007/s11187-024-00897-0 (DOI)001170391500001 ()2-s2.0-85185905719 (Scopus ID)
Funder
The Kamprad Family Foundation
Note

Validerad;2025;Nivå 2;2025-02-21 (u8);

Funder: Research Council of Finland;

Full text license: CC BY

Available from: 2024-03-12 Created: 2024-03-12 Last updated: 2025-10-21Bibliographically approved
Markovic, S., Lindgreen, A., Koporcic, N. & Micevski, M. (2023). Foreword (1ed.). In: Stefan Markovic, Adam Lindgreen, Nikolina Koporcic, Milena Micevski (Ed.), Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions: (pp. xxvii-xxxv). Taylor and Francis
Open this publication in new window or tab >>Foreword
2023 (English)In: Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions / [ed] Stefan Markovic, Adam Lindgreen, Nikolina Koporcic, Milena Micevski, Taylor and Francis , 2023, 1, p. xxvii-xxxvChapter in book (Other academic)
Place, publisher, year, edition, pages
Taylor and Francis, 2023 Edition: 1
Series
Routledge Studies in Business Ethics
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-99495 (URN)10.4324/9781003255833 (DOI)2-s2.0-85165337690 (Scopus ID)978-1-032-18705-1 (ISBN)978-1-003-25583-3 (ISBN)
Available from: 2023-08-11 Created: 2023-08-11 Last updated: 2025-10-21Bibliographically approved
Markovic, S., Koporcic, N., Samara, G. & Barkemeyer, R. (2023). Sustainability and interactive network branding in fast‐changing business environments. Business Ethics, the Environment & Responsibility, 32(3), 877-881
Open this publication in new window or tab >>Sustainability and interactive network branding in fast‐changing business environments
2023 (English)In: Business Ethics, the Environment & Responsibility, ISSN 2694-6416, Vol. 32, no 3, p. 877-881Article in journal, Editorial material (Other academic) Published
Place, publisher, year, edition, pages
John Wiley & Sons, 2023
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-98203 (URN)10.1111/beer.12557 (DOI)001003577700001 ()2-s2.0-85161568167 (Scopus ID)
Note

Godkänd;2023;Nivå 0;2023-07-12 (sofila);

Available from: 2023-06-12 Created: 2023-06-12 Last updated: 2025-10-21Bibliographically approved
Gugenishvili, I., Francu, R. E. & Koporcic, N. (2023). Using Sustainable Development Goals to make CSR a part ofthe firm’s DNA (1ed.). In: Stefan Markovic, Adam Lindgreen, Nikolina Koporcic, Milena Micevski (Ed.), Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions: (pp. 67-81). Taylor and Francis
Open this publication in new window or tab >>Using Sustainable Development Goals to make CSR a part ofthe firm’s DNA
2023 (English)In: Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions / [ed] Stefan Markovic, Adam Lindgreen, Nikolina Koporcic, Milena Micevski, Taylor and Francis , 2023, 1, p. 67-81Chapter in book (Other academic)
Abstract [en]

Businesses wishing to make a positive impact face challenges related to the creation and dissemination of knowledge on their Corporate Social Responsibility (CSR) efforts. The challenges are twofold: first, they need to make responsibility part of the organization’s DNA, and second, they need to communicate this information to internal and external stakeholders. Responding to these challenges, this chapter provides an easy-to-follow and clear protocol to facilitate the creation of Sustainable Development Goals-driven CSR strategies and the management of CSR knowledge. This approach will enable firms to make CSR an inseparable part of their DNA and create and disseminate CSR knowledge more effectively among various stakeholders.

Place, publisher, year, edition, pages
Taylor and Francis, 2023 Edition: 1
Series
Routledge Studies in Business Ethics
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-99494 (URN)10.4324/9781003255833-05 (DOI)2-s2.0-85165337483 (Scopus ID)978-1-032-18705-1 (ISBN)978-1-003-25583-3 (ISBN)
Note

Working doi: 10.4324/9781003255833-5

Available from: 2023-08-11 Created: 2023-08-11 Last updated: 2025-10-21Bibliographically approved
Markovic, S., Qiu, Y., Sancha, C. & Koporcic, N. (2022). A Systematic Literature Review of Sustainability in Corporate Services Branding: Identifying dimensions, drivers, outcomes, and future research opportunities. In: Oriol Iglesias; Nicholas Ind; Majken Schultz (Ed.), The Routledge Companion to Corporate Branding: (pp. 228-248). Taylor & Francis
Open this publication in new window or tab >>A Systematic Literature Review of Sustainability in Corporate Services Branding: Identifying dimensions, drivers, outcomes, and future research opportunities
2022 (English)In: The Routledge Companion to Corporate Branding / [ed] Oriol Iglesias; Nicholas Ind; Majken Schultz, Taylor & Francis, 2022, p. 228-248Chapter in book (Other academic)
Abstract [en]

In the current business environment, sustainability is increasingly present in corporate agendas, as it can lead organizations to a plethora of advantages, including customer affective commitment and customer loyalty. However, not all corporate services brands commit to sustainability in the same way, but rather focus on different dimensions (i.e., economic, environmental, and/or social). This highlights the need to conduct a systematic literature review to identify which dimensions of sustainability are mainly used in the field of corporate services branding, as well as their key drivers and outcomes. As a result of this review, we also identify some future research opportunities that can serve as a guide for scholars to position their studies on sustainability in the field of corporate services branding.

Place, publisher, year, edition, pages
Taylor & Francis, 2022
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-94835 (URN)10.4324/9781003035749-17 (DOI)2-s2.0-85142080003 (Scopus ID)
Note

ISBN for host publication: 9781003035749

Available from: 2022-12-21 Created: 2022-12-21 Last updated: 2025-10-21Bibliographically approved
Ashiru, F., Adegbite, E., Nakpodia, F. & Koporcic, N. (2022). Relational governance mechanisms as enablers of dynamic capabilities in Nigerian SMEs during the COVID-19 crisis. Industrial Marketing Management, 105, 18-32
Open this publication in new window or tab >>Relational governance mechanisms as enablers of dynamic capabilities in Nigerian SMEs during the COVID-19 crisis
2022 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 105, p. 18-32Article in journal (Refereed) Published
Abstract [en]

During the COVID-19 crisis, small and medium-sized enterprises (SMEs) in developing markets, marred by significant institutional voids, grappled with a perennial lack of resources. This article seeks to understand how these SMEs activated their dynamic capabilities to manage business relationships during different phases of the crisis. Relying on the social exchange theory and drawing on semi-structured interviews with 42 business-to-business (B2B) SME owners in Nigeria, we examine the relational governance mechanisms of dynamic capabilities for SMEs during the COVID-19 crisis. Our findings reveal 12 relational governance mechanisms of dynamic capabilities of B2B SMEs. Furthermore, we disaggregate these 12 mechanisms into 34 relational governance micro-foundational components and demonstrate their relevance for B2B SMEs during different stages of the COVID-19 crisis in Nigeria.

Place, publisher, year, edition, pages
Elsevier, 2022
Keywords
Social exchange theory, Small and medium-sized enterprises, COVID-19 crisis, Business-to-business markets, Institutional voids, Nigeria
National Category
Peace and Conflict Studies Other Social Sciences not elsewhere specified Economics
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-90866 (URN)10.1016/j.indmarman.2022.05.011 (DOI)000811819500002 ()2-s2.0-85131629368 (Scopus ID)
Note

Godkänd;2022;Nivå 0;2022-06-02 (joosat);

Available from: 2022-06-02 Created: 2022-06-02 Last updated: 2025-10-21Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-5050-3819

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