This paper presents outcomes from a course with focus on developing businesslike capabilities among undergraduate students. The purpose is to explore the need of trust in preparations of UI-collaboration and how outcomes are influencing trust in an education context. Findings indicate that word of mouth is essential to create needed trust. The amount of human resources students represent is found to be an important “qualifier”, while created trust is the “order winner” in the establishment of UI-collaboration.

This paper presents outcomes from a course with focus on developing businesslike capabilities among undergraduate students. The purpose is to explore the need of trust in preparations of UI-collaboration and how outcomes are influencing trust in an education context. Findings indicate that word of mouth is essential to create needed trust. The amount of human resources students represent is found to be an important “qualifier”, while created trust is the “order winner” in the establishment of UI-collaboration.

Present article focuses on service failure and recovery in the online shops in Iran. The article investigates interaction between service failure and online shops readiness for service recovery and resulting impact on customer reaction. The data was collected by an e-questionnaire from 615 Iranian online shoppers. The findings suggest, although many online shops are severely breaching few fundamental business principles, defection is not happening as vast as in other similar studies. Furthermore, winning the customers back via service recovery seems to be depended rather on the process than the outcome of service recovery, which is very similar to the findings of another study in Chinese environment. Discussion of the findings suggests the researchers and managers to be conscious of the possible impact of the culture and environment on customer's responses to service failure and service recovery states.

The paper adds to the discussion of developing the competences of engineers and its consequences on requirements for engineering education, i.e. the question on how can sustainable values be created in the education of businesslike engineers. Four context related aspects affecting the learning boundary for future engineers is identified. These are: students' view of learning, lecturers' views of learning, real-life examples, and manifestation of course content representation by practitioners. An important hinder for generative learning is that students are not realizing that efforts supporting generative learning are an investment in their future career both for the development of capabilities that gain generative learning in following courses, and outcomes that is demanded in industry. It is argued that real managers are more trustful when telling students, what efforts are necessary in order to gains the knowledge needed for making the most suitable answers on their questions of "what" and "how"

The purpose of this study is to understand the characteristics of relationship quality within a business-to-business (b2b) setting, and also to understand how these characteristics vary in importance between countries. Replicating an earlier study, conjoint analysis was used to study how a sample of 48 Iranian managers trade off different attributes of relationship quality. Overall, the most important attribute to the sample was profit, followed by trust and power. However, there was significant variance within the sample. When compared with an earlier study of UK managers in which an identical methodology was used, it was found that while profit was important for both groups, it was more so for Iranian managers. Trust was also important in both samples, in line with what was expected from the literature. Power was found to be important for Iranian managers whereas in the UK, power was reported as the least important attribute.