With globalization, boundaries between countries are wiped out and this is making it easier for companies to internationalize. Therefore today, it is no longer only big financially strong companies that go international. This phenomenon can be seen in the Swedish fashion industry where companies with small financial resources are becoming global. The brand is today more important than previously and this is especially true for the global fashion industry where marketers market the brand rather than the traditional products. Extensive previous research exists on the concepts of brand identity and internationalization. However, there is little research on the connection between the two of them and close to none on their relationship to small financial resources. In this thesis the relationship between brand identity, internationalization and small financial resources is studied through two cases in the fashion industry. The empirical data was gathered through interviews with Merde! and Odd Molly, two Swedish companies. The results from this study indicate that in a fashion company’s internationalization process, brand identity is of importance. The findings further imply that small financial resources do not have a negative effect on the brand identity creation process. However, this research indicates that small financial resources affect the ways through which a company internationalizes its brand. The study further indicate that Swedish fashion companies have to internationalize their brand in order to survive. The authors of this thesis conclude that for a fashion company, the brand identity determines the make or break of an international opportunity.