Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
How Many Likes are Good Enough? An Evaluation of Social Media Performance: An Abstract
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi. Red & Yellow Creative School of Business, Cape Town, South Africa.ORCID-id: 0000-0001-9575-6676
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi. Red & Yellow Creative School of Business, Cape Town, South Africa.ORCID-id: 0000-0002-3486-8292
2020 (engelsk)Inngår i: Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference / [ed] Shuang Wu, Felipe Pantoja, Nina Krey, Springer Nature, 2020, s. 161-162Konferansepaper, Oral presentation with published abstract (Fagfellevurdert)
sted, utgiver, år, opplag, sider
Springer Nature, 2020. s. 161-162
Serie
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173
Emneord [en]
Social media, Expectation confirmation theory, User-generated content, Perceived performance
HSV kategori
Forskningsprogram
Industriell marknadsföring
Identifikatorer
URN: urn:nbn:se:ltu:diva-77390DOI: 10.1007/978-3-030-39165-2_71Scopus ID: 2-s2.0-85125237189OAI: oai:DiVA.org:ltu-77390DiVA, id: diva2:1385331
Konferanse
22nd Academy of Marketing Science Annual Conference, 29-31 May, 2019, Vancouver, Canada
Merknad

ISBN för värdpublikation: 978-3-030-39164-5, 978-3-030-39165-2

Tilgjengelig fra: 2020-01-14 Laget: 2020-01-14 Sist oppdatert: 2025-10-22bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Andre lenker

Forlagets fulltekstScopus

Person

Ferreira, Caitlin C.Robertson, Jeandri

Søk i DiVA

Av forfatter/redaktør
Ferreira, Caitlin C.Robertson, Jeandri
Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric

doi
urn-nbn
Totalt: 123 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf