This paper discusses a new approach to interactive modeling, visualization and analysis of complex industrial processes. A theoretical framework based on signal flow graphs for modeling and visualization is presented. Using this framework a software tool is designed, called ProMoVis, which can be used to model a process, to visualize the models together with process construction and control system, and to perform analysis regarding e.g. feasible control strategies for the process. Moreover, a case study is conducted, where ProMoVis is used to model, visualize and analyze a stock preparation plant. The results indicate that the proposed methods and tools improve work flows, increase process understanding and simplify decision making on control strategies for complex process.