Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
The influences of Internet on the organisational buying behaviour of professional services: a four case study
2004 (Engelska)Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
Abstract [en]

The objective of this thesis is to investigate how the influences of the Internet on the Organisational Buying Behaviour of professional services can be characterised. The way organisations purchase services is one of the most important questions to the business marketing managers of today. The buying of professional services by organisations is complex and difficult to analyse. Each organisation has their own way of purchasing and these ways are better known as the organisational buying process. The people involved in this process form the buying centre, and the factors that influence the buying organisation are the influencing factors in the Organisational Buying Behaviour. In recent years access to new techniques is easier and cheaper. More and more companies adapt their system to the Internet. The Internet offer different blends of opportunities to companies due to variances in speed of, control over, and access to communication and distribution channels. The Internet as a marketing channel will revolutionise the service business. However, this depends on how many added values there are in the Internet communication. These communications and distribution functions will change the traditional way of conducting business. The Organisational Buying Behaviour is a complex and dynamic process that requires plenty of information. Purchasing professional services involves a lot of risks, time and money. Selection of professional services requires information, knowledge and know-how about the related subject and area. However, Internet provides the seller and the buying company, opportunities and access to information and eases the way to find what is required. At the same time this communication tool is threatening to change and influence the way businesses are conducted. Therefore, marketers have to identify the reasons to, and have an understanding of, how the influence of Internet can affect different processes. The investigation in this thesis was conducted through four case studies. The necessary data collection was performed through four personal interviews. The survey of literature contains different models within the frame of Organisational Buying Behaviour of professional services, such as, the buying process, the buying centre and the influencing factors on the Organisational Buying Behaviour. Also, theories regarding the Internet and different communication models are described. These models are discussed further in the frame of references. The result of the case studies shows that the influences of the Internet affect the buying process in a way that makes the process faster and more efficient. However, the buying centre was not considered to be affected. The respondents did neither believe that the influences of Internet had changed the influencing factors in the Organisational Buying Behaviour. These results are based on the information that was available at the time when the data was collected. Additionally I had the possibility of interviewing only one person at each selected company.

Ort, förlag, år, upplaga, sidor
2004.
Nyckelord [en]
Social Behaviour Law, Organisational Buying Behaviour, Marketing, Internet, Services
Nyckelord [sv]
Samhälls-, beteendevetenskap, juridik
Identifikatorer
URN: urn:nbn:se:ltu:diva-49564ISRN: LTU-EX--04/121--SELokalt ID: 6e57249c-464e-4364-89b4-804c22b19e96OAI: oai:DiVA.org:ltu-49564DiVA, id: diva2:1022911
Ämne / kurs
Examensarbete, minst 30 hp
Utbildningsprogram
Civilingenjör, Industriell ekonomi
Examinatorer
Anmärkning
Validerat; 20101217 (root)Tillgänglig från: 2016-10-04 Skapad: 2016-10-04 Senast uppdaterad: 2025-10-22Bibliografiskt granskad

Open Access i DiVA

fulltext(580 kB)4285 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 580 kBChecksumma SHA-512
55f0388735e18378cc6af7927c92051b2223c0a86d41e76f83d654146751d1efec945f8b407b09a2a426e49ef505ce5e5c84e593d32ecec974a14664891c9734
Typ fulltextMimetyp application/pdf

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 4291 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 384 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf