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Scaling Strategies for Industrial Small Tech Firms: Exploring the Market Scaling Process, Barriers, and Outcomes
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering. Department of Marketing, University of Jyväskylä School of Business and Economics, Jyväaskylä, Finland.ORCID iD: 0000-0003-1308-770X
Department of Marketing, Aalto-yliopisto kauppakorkeakoulu, Espoo, Finland.
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering. USN Business School, University of South-Eastern Norway, Norway.ORCID iD: 0000-0001-5464-2007
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering. USN Business School, University of South-Eastern Norway, Norway; School of Management, University of Vaasa, Finland.ORCID iD: 0000-0003-3255-414X
2025 (English)In: California Management Review, ISSN 0008-1256, E-ISSN 2162-8564, Vol. 68, no 1, p. 32-54Article in journal (Refereed) Published
Abstract [en]

Scaling is both the main goal and the ultimate challenge for industrial small tech firms (STFs). This is particularly true when firms offer complex and innovative digital solutions for industrial applications. We delineate scaling strategies deployed by STFs, uncovering the underlying configuration of activities driving the scaling process. This study reveals a distinctive sequence, where scaling evolves from a common phase of systematic digital solution piloting, into two distinctive strategies called ecosystem scaling (i.e., solution market evaluation, ecosystem development, and horizontal partner-led scaling activities) and servitization scaling (i.e., customer insights mining, service operations development, and vertical customer-led scaling activities).

Place, publisher, year, edition, pages
Sage Publications, 2025. Vol. 68, no 1, p. 32-54
Keywords [en]
scaling strategy, digital solutions, small tech firms, ecosystems, servitization
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-116182DOI: 10.1177/00081256251374721ISI: 001636112700001Scopus ID: 2-s2.0-105024972827OAI: oai:DiVA.org:ltu-116182DiVA, id: diva2:2032294
Note

Full text license: CC BY 4.0;

Available from: 2026-01-26 Created: 2026-01-26 Last updated: 2026-01-26

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Garcia Martin, Patricia CarolinaSjödin, DavidParida, Vinit

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