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Lost in the stars: Making sense of information compression in ratings
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering. University of Cape Town, South Africa.ORCID iD: 0000-0002-3486-8292
Graduate School of Business, University of Cape Town, Cape Town, South Africa.ORCID iD: 0000-0001-9575-6676
Beedie School of Business, Simon Fraser University, Vancouver, Canada.ORCID iD: 0000-0002-3099-9164
Digital Frontier Partners, Melbourne, Australia; Terry College of Business, University of Georgia, USA.ORCID iD: 0000-0003-0664-8337
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2026 (English)In: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068Article in journal (Refereed) Epub ahead of print
Abstract [en]

Online rating systems are central to how firms monitor performance and make decisions. Yet as ratings increasingly cluster at the top end, their ability to distinguish actual differences in quality declines – a phenomenon known as information compression. This paper examines when such compression distorts managerial insight and when it simplifies decision-making. We identify three categories of boundary conditions – evaluation system design, evaluator dynamics, and contextual factors – that determine whether compressed ratings hinder or help managerial interpretation. The proposed COMP-ACT (Compression–Action) framework links these diagnostic conditions to four actionable strategies: act diagnostically, triangulate, steward trust, or embrace compression. These strategies guide how managers interpret and manage online evaluations, depending on decision importance and the level of evaluator interaction. The framework further helps managers restore insight where ratings mislead and leverage convergence where it signals stability, offering practical tools for navigating compressed evaluative data in increasingly data-saturated markets.

Place, publisher, year, edition, pages
Elsevier, 2026.
Keywords [en]
Online ratings, Information compression, Managerial decision-making, Evaluation systems, Digital platforms, Rating convergence, Managerial diagnostics
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-117065DOI: 10.1016/j.bushor.2025.10.007OAI: oai:DiVA.org:ltu-117065DiVA, id: diva2:2052035
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Full text license: CC BY

Available from: 2026-04-10 Created: 2026-04-10 Last updated: 2026-04-21

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Robertson, JeandriFerreira, Caitlin

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