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Skin lightening: The process of exploiting colorism-based opportunities
Shepherd, Dean A.
University of Notre Dame, United States of America.
Parida, Vinit
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering. School of Management, University of Vaasa, Vaasa, Finland.
ORCID iD:
0000-0003-3255-414X
Sarjoo, Sarah
University of Notre Dame, United States of America.
Wincent, Joakim
University of St Gallen, Switzerland; Hanken School of Economics, Helsinki, Finland.
2026 (English)
In:
Journal of Business Venturing, ISSN 0883-9026, E-ISSN 1873-2003, Vol. 41, no 5, article id 106618
Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Elsevier Inc. , 2026. Vol. 41, no 5, article id 106618
Keywords [en]
Colorism, Discrimination, Opportunity exploitation, Inductive study, India, Destructive entrepreneurship
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
URN:
urn:nbn:se:ltu:diva-118420
DOI:
10.1016/j.jbusvent.2026.106618
Scopus ID:
2-s2.0-105041146443
OAI: oai:DiVA.org:ltu-118420
DiVA, id:
diva2:2073019
Available from:
2026-06-16
Created:
2026-06-16
Last updated:
2026-06-16
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