The current problems in the European Union with unemployment and cut-backs in the public sector might require initiatives within the social economy and the third sector, initiated by private citizens or others. Total Quality Management (TQM) might be a proper methodology for the practical work. Here opinions are presented about two societal development projects, as expressed by local politicians. They find such projects fruitful, and maybe even necessary for improving living conditions in rural areas. The difficulties experienced can be reduced if the improvement work is clearly defined and organised, and if information and communication are improved.