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Service quality in the Iranian cellular telecommunication market
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2015 (English)In: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference / [ed] Leroy Robinson Jr., Cham: Springer , 2015, p. 105-109Conference paper, Published paper (Refereed)
Abstract [en]

This paper evaluates service quality in Iran’s mobile telecom market based on the well-known SERVQUAL model, with modifications made by Wang Po-Lo (2002) to reflect the industry attributes of mobile telecom. Based on 250 respondents, results indicate that there is a support for the application of this model in Iran.
Place, publisher, year, edition, pages
Cham: Springer , 2015. p. 105-109
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-27718DOI: 10.1007/978-3-319-10864-3_61Scopus ID: 2-s2.0-85120812489Local ID: 1400d7ce-b358-4a54-a6b6-f5cc7f5f141dISBN: 978-3-319-10863-6 (print)ISBN: 978-3-319-10864-3 (electronic)OAI: oai:DiVA.org:ltu-27718DiVA, id: diva2:1000907
Conference
Academy of Marketing Science. Conference : 20/05/2009 - 23/05/2009
Note

Godkänd; 2015; 20150917 (andbra)

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2025-10-03Bibliographically approved

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Sattari, SetayeshSalehi-Sangari, EsmailPeighambari, Kaveh

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CiteExportLink to record
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Citation style
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