Tourism is growing and diversifying in both of the world's Polar Regions. Unlike most othertourism destinations, the Polar Regions are remote, environmentally vulnerable and extreme regarding climate. These characteristics pose particular safety risks, risk of environmental damage, and risk of disturbance for both wildlife and other human activities in these areas. This leaves sustainable practice and management of tourism in the Polar Regions largely in the hands of the guides that accompany visiting groups of tourists. Little scientific knowledge is available about guide-tourist-environmental interactions or the role of the guide on tourist behaviour and environmental impact, experience, value transformations and take-away from the visit, in relation to the guide experience production methodology, personal experiences and values. Awareness of tourism impact in these environments has resulted in regulatory organisations such as the Association of Arctic Expedition Cruse Operators, AECO. The aim of this study was to address the attitude, ethics, practice and methodology of polar guides in relation to management of guest experience and behaviour. This pilot study was conducted in collaboration with AECO on their Expedition leader conference on Svalbard 2008. A questionnaire addressing the guides background and education, certification, professional experience, personal views, vales and guiding practise was given to the 43 present polar guides.