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The strategic agenda of corporate Europe: sustainability or not?
Royal Institute of Technology.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Royal Institute of Technology.
2011 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, p. 307-309Conference paper, Published paper (Refereed)
Abstract [en]

Businesses are entering into a period of transformation, where winners and losers may be separated according to their ability to succeed in a carbon-constrained world. CEO’s vision is vital for accelerating the response to this transformation. We examined CEO letters in order to understand the strategic importance of this issue to CEOs.
Place, publisher, year, edition, pages
The Academy of Marketing Science, 2011. p. 307-309
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-28288Local ID: 209c4818-45a2-4b9b-a0ed-72cbfe867ef9ISBN: 0-939783-36-3 (electronic)OAI: oai:DiVA.org:ltu-28288DiVA, id: diva2:1001483
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note
Godkänd; 2011; 20110614 (ysko)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

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Sattari, SetayeshPeighambari, Kaveh

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