The study's aim has been to investigate whether the physical appearance of the person providing a service has an influence on the overall perceived performance of the service. It has done so by investigating the effects of perceived physical attractiveness in the context of higher educational services. A review of relevant literature and subsequent analysis of empirical data from 180 university courses has revealed that the perceived physical attractiveness of university instructors positively impacts the perceived performance of the instructor as well as the performance of the university courses they provide. The implications of these results for managers of service firms as well as recommendations for future research are also provided.