This photographic essay explores two forest trade fairs in Sweden, Elmia Wood and Nolia Jord och Skog. Forestry culture in Sweden can be regarded as male dominated. Still this is changing when the group of female forest owners and female forestry professionals is increasing. Viewing forest trade fairs as visual communicational events where discourses and identities are constructed and reconstructed this study portrays, using photography and a method close to observation studies and visual sociology, the connection between gender and forestry and forest trade fairs. The results show that there is a masculine hegemony structuring the events and a traditional masculinity is strongly connected with forestry culture.