The purpose in this paper is to elaborate on the challenges and possibilities in automotive winter testing in Sweden, in particular the use of fleet management and steering robots since this have shown to be an interesting area for future automotive winter testing. Data has been collected from a number of interviews, workshops and survey’s. Automotive manufacturers (OEM’s), Tier 1 suppliers and service providers (e.g. test track owners and winter test entrepreneurs) have contributed in the data collection. In general, the service providers want to take a step closer to their customers in the value chain to provide new or extended services. It is found that the automotive industry is constantly pressed by shorter projects, fewer prototypes and the lack of state of the art test methods. The service providers find the use of remote technologies like fleet management an important part of their service, especially connected to the safety for test-drivers and overall safety on the test tracks. Service providers also see further research in the area of fleet management as a base for future services. Also, the possibility to replay the last run from logged data in the vehicle is stated by automotive industry to enhance the services. The use of steering robots during winter testing can provide the opportunity to run repeatable and standardized test. However, the study shows that the views vary a lot between companies about the usability of the steering robots during winter testing. This indicates that further research on the issue to provide standardized winter testing is necessary. Work to enhance a fleet management solution and a pre-study of the usability of steering robots in winter testing has been initialized; the studies presented in this paper provided a basis for that work.