There is nothing natural or given in men’s passionate relationship with technology(Oldenziel 1999:10). My aim with this paper is to investigate the merits in Ruth Oldenziels expression; men’s love affair with technology (Oldenziel 1999:9; Kleif & Faulkner 2003:296). By scrutinizing the very pleasure and devotion, and in the enhancement the recognition of professionals and amateurs, I claim that Technology (as well as masculinity) is a narrative production of our own times (ibid 1999:190). Further, the relationship between men and technology is not strictly one-sided. It is indeed founded in power as well as in pleasure (Mellström 2003:19). Pleasure is, as Hacker suggests, also about dominance and control (Hacker 1989:8,47). Looking upon Kleif´s and Faulkner’s article (2003), women seem to be distanced from technological devices, looking upon their work strictly as a profession. Here, reflections also easily end, with men and women, neatly separated and cemented in their gender roles. To follow this dilemma further I nevertheless suggest a shifted focus. For how can amateurness be understood? The very word amateur comes from Latin were it translates to lover (1). Hence, depicting men’s love affair with technology as a sign of amateurness and as acts for the sake of love is crucial in men’s love affair with technology. I’m emphasizing the amateurizing of women, hoping that many of them, in this regard, never become professionals!(1) I was introduced to the understanding of amateurs as lovers at a conference held at the UCI in August 2007. SECT, Seminar in Experimental Critical Theory discussed critical aspects of ICT.