Developing an attractive mobile service : A comparison of desired consumption values of three different services

Engström, Anne; Styvén, Maria Ek; Wallström, Åsa; Salehi-Sangari, Esmail

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Developing an attractive mobile service: A comparison of desired consumption values of three different services

Engström, Anne

Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.

Styvén, Maria Ek

Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-4397-6965

Wallström, Åsa

Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0001-5899-4747

Salehi-Sangari, Esmail

Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.

2011 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011Conference paper, Published paper (Refereed)

Abstract [en]

This paper presents the results of an exploratory study on consumption values. The aim of this study is to explore and compare desired consumption values of different mobile services. The results point out similarities as well as differences in desired consumption values of different mobile services.

Place, publisher, year, edition, pages

The Academy of Marketing Science, 2011.

National Category

Business Administration

Research subject

Industrial Marketing

Identifiers

URN: urn:nbn:se:ltu:diva-32726Local ID: 74dd20bd-7736-4b55-a1e3-13539d167f43ISBN: 0-939783-36-3 (electronic)OAI: oai:DiVA.org:ltu-32726DiVA, id: diva2:1005960

Conference

Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011

Projects

MeMo - Meta-affärsmodell för mobila tjänster

Note

Godkänd; 2011; 20110824 (ysko)

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2023-09-05Bibliographically approved

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Authority records

Engström, Anne Styvén, Maria Ek Wallström, Åsa Salehi-Sangari, Esmail

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