The paper proposes an approach to increase the decision makers’ awareness at the gate, when evaluating PSS design alternatives from a lifecycle and value oriented perspective. The paper illustrates a lightweight value visualization tool, running on top of existing CAD systems, supporting value visualization of a given part or assembly, thanks to color coding. Information from value assessment is in this way translated into visual features of the CAD 3D model. Despite the approach is still on a start-up phase, an early mock-up of the tool has been developed and applied to a real aircraft engine component, in order to verify the feasibility of the approach.