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Mobile marketing and its effects on the online impulsive purchasing tendency
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2015 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2015.
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-34760Local ID: 90b089a1-3e70-4115-a754-6be3de593e78OAI: oai:DiVA.org:ltu-34760DiVA, id: diva2:1008011
Conference
ANZMAC Conference : 30/11/2015 - 02/12/2015
Note
Godkänd; 2015; 20151115 (farman)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2025-10-22Bibliographically approved

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Farshid, Mana

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