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Projekt: Kundens kanal(k)val – Hur ska handeln möta kundbehov i digitala kanaler?
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-4397-6965
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0001-5899-4747
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2015 (Swedish)Other (Other (popular science, discussion, etc.))
Place, publisher, year, pages
2015.
National Category
Business Administration
Research subject
Industrial Marketing; Effective innovation and organisation (AERI); Smart machines and materials (AERI)
Identifiers
URN: urn:nbn:se:ltu:diva-36016Local ID: 2706b6af-92e4-440a-a636-744aae79e6beOAI: oai:DiVA.org:ltu-36016DiVA, id: diva2:1009273
Note

Publikationer: Managing retail in an omnichannel environment: Consumer behavior, trends, and challenges; Status: Pågående; Period: 01/10/2014 → 30/09/2016

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2025-10-22Bibliographically approved

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http://www.ltu.se/research/subjects/Industriell-marknadsforing/Forskningsprojekt/Kundens-kanal-k-val-Hur-ska-handeln-mota-kundbehov-i-digitala-kanaler-1.122879

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Ek Styvén, MariaWallström, ÅsaEngström, AnneSalehi-Sangari, Esmail

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