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Projekt: Attraktiva varumärken i besöksnäringen - Från image till position
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-4397-6965
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0001-5899-4747
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0001-8556-9869
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2016 (Swedish)Other (Other (popular science, discussion, etc.))
Place, publisher, year, pages
2016.
Keywords [sv]
Turism, besöksnäring, varumärke, image
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-36301Local ID: eabba56d-b5bc-420e-8fb5-4a52d578379dOAI: oai:DiVA.org:ltu-36301DiVA, id: diva2:1009559
Note

Publikationer: Winter Wonderland or chilly boredom?: Young tourists' brand associations of Sweden; Status: Pågående; Period: 01/06/2016 → 31/05/2018

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2026-06-04Bibliographically approved

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http://www.ltu.se/research/subjects/Industriell-marknadsforing/Forskningsprojekt/Attraktiva-varumarken-i-besoksnaringen-fran-image-till-position-1.152027

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Ek Styvén, MariaWallström, ÅsaFoster, TimFarshid, Mana

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