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The strategic agenda of corporate Europe: sustainability or not?
Royal Institute of Technology, Sweden.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Royal Institute of Technology, Sweden.
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / [ed] Mary Conway, Cham: Springer , 2015, p. 307-309Conference paper, Published paper (Refereed)
Abstract [en]

Businesses are entering into a period of transformation, where winners and losers may be separated according to their ability to succeed in a carbon-constrained world. CEO’s vision is vital for accelerating the response to this transformation. We examined CEO letters in order to understand the strategic importance of this issue to CEOs.
Place, publisher, year, edition, pages
Cham: Springer , 2015. p. 307-309
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-37674DOI: 10.1007/978-3-319-10873-5_176Scopus ID: 2-s2.0-85145092607Local ID: bc3ef356-2ca5-409b-99a6-3198482318c3ISBN: 978-3-319-10872-8 (print)ISBN: 978-3-319-10873-5 (electronic)OAI: oai:DiVA.org:ltu-37674DiVA, id: diva2:1011172
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note

Godkänd; 2015; 20150917 (andbra)

Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2025-10-22Bibliographically approved

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Sattari, SetayeshPeighambari, Kaveh

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CiteExportLink to record
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