Choosing where to live or who to work for?: Exploring the connections between place and employer branding 2018 (English)Conference paper, Published paper (Refereed)

Place, publisher, year, edition, pages

Newcastle, 2018.

Keywords [en]

Employer brand, place brand, self-image congruity, tourism and hospitality

National Category

Business Administration

Research subject

Industrial Marketing

Identifiers

URN: urn:nbn:se:ltu:diva-67895OAI: oai:DiVA.org:ltu-67895DiVA, id: diva2:1188925

Conference

13th Global Brand Conference, Newcastle Business School, Northumbria University, 2nd-4th May 2018

Projects

Attraktiva arbetsgivare

Funder

Swedish Retail and Wholesale Development CouncilThe R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF)Available from: 2018-03-08 Created: 2018-03-08 Last updated: 2025-10-22Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

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By author/editor

Näppä, AnnaEk Styvén, Maria

By organisation

Business Administration and Industrial Engineering

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Business Administration

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