Places in good graces: The mediating role of emotional connections to a place on word-of-mouth 2018 (English)Conference paper, Oral presentation with published abstract (Refereed)

Place, publisher, year, edition, pages

2018.

Keywords [en]

Place image, self-brand congruity, place attachment, positive word-of-mouth

National Category

Business Administration

Research subject

Industrial Marketing

Identifiers

URN: urn:nbn:se:ltu:diva-70315OAI: oai:DiVA.org:ltu-70315DiVA, id: diva2:1237741

Conference

4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien

Projects

Attraktiva varumärken i besöksnäringen

Funder

The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48314Available from: 2018-08-09 Created: 2018-08-09 Last updated: 2025-10-22Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records

Strandberg, CarolaEk Styvén, Maria

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Strandberg, CarolaEk Styvén, Maria

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Business Administration and Industrial Engineering

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Business Administration

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