System disruptions
There are recurring service disruptions on some of the search portals due to high traffic. We are working to resolve the issue, you may temporarily encounter an error message.
EnglishSvenskaNorsk
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Overcoming Challenges in Marketing Theory Education: An Abstract
Central Michigan University, Mount Pleasant, MI, USA.
University of Victoria, Victoria, BC, Canada.
Kwantlen Polytecnic University, Vancouver, BC, Canada.
University of Windsor, Windsor, ON, Canada.
Show others and affiliations
2020 (English)In: Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) / [ed] Felipe Pantoja, Shuang Wu, Nina Krey, Springer Nature , 2020, p. 517-518Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Springer Nature , 2020. p. 517-518
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173
Keywords [en]
Doctoral education, Marketing education, Theoretical contributions, Theory
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-95077DOI: 10.1007/978-3-030-42545-6_178Scopus ID: 2-s2.0-85125189171ISBN: 978-3-030-42544-9 (print)ISBN: 978-3-030-42545-6 (electronic)OAI: oai:DiVA.org:ltu-95077DiVA, id: diva2:1722660
Conference
Academy of Marketing Science World Marketing Congress (AMSWMC 2019), July 9-12, 2019, Edinburgh, United Kingdom
Available from: 2022-12-30 Created: 2022-12-30 Last updated: 2025-10-21Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records

Morkunas, Vida Julija

Search in DiVA

By author/editor
Morkunas, Vida Julija
By organisation
Business Administration and Industrial Engineering
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
isbn
urn-nbn

Altmetric score

doi
isbn
urn-nbn
Total: 136 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
v. 2.49.0
|
Researcher: Register
|
Student: Register
|
Contact
|
WCAG