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What Makes the Difference? Employee Social Media Brand Engagement: An Abstract
Duncan, Sherese Y.
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
ORCID iD:
0000-0003-1137-1686
Pitt, Christine
KTH Royal Institute of Technology, Stockholm, Sweden.
Ferguson, Sarah Lord
Simon Fraser University, Burnaby, Canada.
Grant, Phillip
Langara College, Vancouver, Canada.
2020 (English)
In:
Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference / [ed] Shuang Wu, Felipe Pantoja, Nina Krey, Springer Nature , 2020, p. 531-532
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Springer Nature , 2020. p. 531-532
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173
Keywords [en]
Brand engagement, Business-to-business, Content analysis, Social media
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN:
urn:nbn:se:ltu:diva-95079
DOI:
10.1007/978-3-030-39165-2_219
Scopus ID:
2-s2.0-85125226219
ISBN:
978-3-030-39164-5 (print)
ISBN:
978-3-030-39165-2 (electronic)
OAI: oai:DiVA.org:ltu-95079
DiVA, id:
diva2:1722684
Conference
Academy of Marketing Science Annual Conference (AMSAC 2019), May 29-31, 2019, Vancouver, Canada
Available from:
2022-12-30
Created:
2022-12-30
Last updated:
2025-10-21
Bibliographically approved
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Duncan, Sherese Y.
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