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“Oh, you’re a horse person!”: Serious leisure as an aspect of the personal brand
Ek Styvén, Maria
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
(Industriell marknadsföring)
ORCID iD:
0000-0002-4397-6965
Foster, Tim
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
(Industriell marknadsföring)
Manderstedt, Lena
Luleå University of Technology, Department of Health, Education and Technology, Education, Language, and Teaching.
ORCID iD:
0000-0003-4382-132X
2025 (English)
In:
18th Global Brand Conference 2025: Book of abstracts / [ed] Joana César Machado, Porto, Portugal, 2025, p. 46-46
Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Porto, Portugal, 2025. p. 46-46
Keywords [en]
Personal brand equity, serious leisure
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN:
urn:nbn:se:ltu:diva-111695
OAI: oai:DiVA.org:ltu-111695
DiVA, id:
diva2:1939268
Conference
18th Global Brand Conference
Projects
"Hästfolk är vana att hugga i"
Funder
Stiftelsen Hästforskning, 48325
Available from:
2025-02-21
Created:
2025-02-21
Last updated:
2025-10-21
Open Access in DiVA
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Ek Styvén, Maria
Foster, Tim
Manderstedt, Lena
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Manderstedt, Lena
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modern-language-association-8th-edition
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ieee
modern-language-association-8th-edition
vancouver
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