This paper presents a novel context-aware methodology for modelling and measuring user-perceived quality of experience (QoE) over time. In particular, we create a context-aware model for QoE modelling and measurement using dynamic Bayesian networks (DBN) and a context-aware state-space approach. The proposed model is then used to infer and determine users’ QoE in a sequential manner. We performed experimentation to validate the proposed model. The results prove thatit can efficiently model, reason and measure QoE of the users’.